January 29th, 2014 | jonathan
You wouldn’t know it from the frigid cold gripping New York City at the moment, but spring is just around the corner, and that can only mean one thing: new campaigns. After our roundups of the best Spring 2014 womenswear ads (here and here), we thought it was time to give the guys their fair due. Here’s our picks for some of our favorite men’s campaigns for the season, all of them featuring rich explosions of color to help us through these dreary, gray winter days.
Hugo Boss HUGO line
Last July, photographer Pierre Debusschere hit the Utah salt flats—home of the famed landspeed trials so powerfully illuminated in Rachel Kushner’s breakout 2013 novel The Flamethrowers— for Hugo Boss’ energetic, athletic younger label. Victor Nylander, Sung Jin Park, and Andrew Westermann are joined by Caroline Brasch Nielsen and Kasia Struss and the lambent, translucent hues of what look like shimmering mirages, add a soft tinge of glowing color to the blinding whiteness of the pristine sodium crust.
The namesake designer may be once again dearly departed, but she has left her artistic, distinctly modernist fingerprints all over the house’s latest campaign, shot by David Sims. Ben Waters and Edie Campbell wear their sharp, graphic ensembles —distressed plaid for him and tangled florals for her against a faded background combining the strictest geometry with the soft delicacy of nature.
In their second collaboration with Maurizio Cattelan and Pierpaolo Ferrari‘s idiosyncratic art magazine Toilet Paper, designers Humberto Leon & Carol Lim have demonstrated their revolutionary talents extend far beyond their charming runway designs. A relaxed Devon Aoki perches upon a trout carried on Paul Boche‘s shoulders, both of them dressed in a soothing, swaying ripple print inspired by the surf of Leon and Lim’s native Southern California and lit by the harsh glow of red neon.
After making a stunning campaign début with his stark black and white images of Max Von Isser in an overgrown field last Fall, Ervell enlisted up and coming photographer Daniel Sannwald (New York: Management + Artists, Paris: Management + Artists) for an appropriately luminous series of images that find Michael Lange wearing his sailing inspired pieces against the digitally enhanced shine of an impossibly rich and vibrant oceanic sunset.
The Italian house’s campaigns can sometimes have an anodyne feel of anonymous luxury to them, but Spring finds Mert Alas and Marcus Piggott (Art Partner) bringing a vivid pop of classic Modernism to their images. Stalwarts Sean O’Pry and Daria Werbowy bask in the radiant warmth of the sherbetcolored angles and columns that bring to mind the cheery, iconic designs of the Mexican Pritzker Prize–winning architect Luis Barragán.