Oscar de la Renta‘s final collection for his legendary line is given a fitting tribute with the brand’s spring/summer campaign by Steve Hiett (London: D + V Management , London: D + V Management , Berlin: Shotview Photographers Management). With Daria Strokous and Sasha Luss serving as blonde bombshells on the go and Heitt capturing their every move through Miami’s toniest enclaves, the campaign crackles with energy. Natasha Royt styles the duo in coordinating pastel looks from the spring collection, bringing out their inner society girl with gingham prints and plenty of floral embroidery. The resulting ads are upbeat and energetic without ever losing the elegance that defined de la Renta’s timeless aesthetic.
Fashion is ruled by cliques and W pays tribute to the season’s fiercest girl gangs with an ultra-slick set of portraits filled with top models & newcomers. With Edward Enninful pulling out the very best in Spring fashions and Steven Klein serving up saturated colors and off-kilter scenarios the story crackles with energy. Shon and Val Garland work overtime to create a series of larger than life looks, from coquettes dressed in oversized bows, to camo clad soldier girls to create a cross-section of the season’s dominant archetypes.
When it comes to elegant, icy blondes Anja Rubik and Daria Strokoushave the market cornered, so it’s wonderful to see them together in the pages of W Magazine‘s September issue looking pristine.Roe Ethridge shoots and Giovanna Battaglia styles this sumptuous tribute to sheer separates. With plenty of skin on display and Battaglia providing her signature eclectic glamour, the story has a lot going for it fashion wise. Etheridge’s saturated colors give each image a vibrancy that brings out tiniest of details – be they a bejeweled butterfly brooch on Anja, or Viki Rutsch (Exposure NY)’s vintage-chic set design. For their part Anja and Daria provide the edit with a vampy intensity that makes the lingerie inspired looks seem powerful rather than dainty.
Dior heads back to the gardens of Versailles for a third episode of their Secret Garden series. Shot by Inez van Lamsweerde and Vinoodh Matadin and featuring Daria Strokous, Fei Fei Sun and Katlin Aas traipsing through the palace grounds in elegant designs by Raf Simons, the ads continue the story set forth in the previous films. Though the Secret Garden series has become a Dior tradition, the ads with their sumptuous backdrop and unapologetic glamour never fail to excite. Check out the print campaign as well as a preview of the accompanying movie – set to premiere on Dior.com.
Never underestimate the power of a well placed bit of cartoon magic; each season Riccardo Tisci comes up with at least one Givenchy must have that makes a splash and for the last few months its been all about Bambi. The opening look of the designer’s critically lauded fall collection was a Disney inspired sweatshirt that added touch of twee to the typically hard-edged Givenchy look and instantly became a cult status symbol. The signature piece has been making waves in magazines of late with the Bambi shirt appearing on the cover of Vogue Japan, the newly launched Miss Vogue Australia, Vogue China and Madame Figaro, not to mention inside appearances in i-D Magazine & V Magazine. Add in the fact that this little number has also been spotted on the backs of everyone from Beyoncé Knowles to Carine Roitfeld and you have the makings of a moment.
Fashion’s current queen of austerity is transformed into a tattooed femme fatale by the talented Shay Ashual and Lisa Butler. The film noir styling by George Cortina, coupled with a wild array of body art creates a unique new look for Ms. Strokous, while Sundsbø’s dramatic photography style provides a showcase for her posing talents. The stylized shoot offers a welcome change of pace from the usual vintage inspired edit, all while adding a hard edge to one of fashion’s most delicate beauties.
We’ve all seen enough fashion films featuring slow motion models whose hair blows elegantly in the wind and though there is nothing wrong with that per se, the most engaging campaign movies we’re seeing this year break from the tried and true formulas. Going for over the top humour, cinematic imagery or full on designer commentary, these brand new campaigns excite and delight.
T BY ALEXANDER WANG S/S 13
We last saw Anjelah Johnson’s Bon Qui Qui character on old episodes of Mad TV, but she’s back and has upgraded from her old job at King Burger. Starring as a sales associate at Wang’s trendy Soho boutique, Bon Qui Qui manages to insult everyone from Alessandra Ambrosio to A$AP Rocky with her in your face brand of customer service. For anyone who has ever worked retail, or had an especially crazy shopping experience this clip will make you crack a smile.
CALVIN KLEIN PRESENTS PROVOCATIONS
Calvin Klein has a long history of memorable advertisements that push boundaries with a strong dose of sex appeal and their latest fashion film, Provocations adds to their oeuvre with a slick Fabien Baron helmed vision of minimalist eroticism. Starring actor, Alexander Skarsgard and Suvi Koponen, the avant garde ad provides some truly remarkable imagery.