Talk about ambition. To celebrate their third anniversary, ODDA Magazine’s latest issue celebrates well over a hundred years of fashion, stretching from Charles Frederick Worth’s turn of the century couture to the menswear we’ll be wearing next fall. “The decision about making a Decades issue talking about the history of fashion was due to my fascination for this industry and how we evolved from the past to the present, always looking at how the past made us who we are now,” explains editor in chief David Martin.
He and his team have pulled together a collection of snapshots of years past, starting with eight different covers, each representing a different decade. Paris Hilton pops in Moschino for the Nineties, while Baptiste Giabiconi channels Brando for the Fifties. The pages within celebrate the legacies of Ferragamo, Balenciaga, and Givenchy—the originals—as well as current designers who return time and again to touchstone eras, from the elegance of Ralph Lauren’s Thirties to Vivenne Westwood’s punk Seventies.
The issue is awash with contradictions and different perspectives. Alex Loomans is straight out of Gatsby and Thorben Gartner marks the current day in Italo Zucchelli’s sporty designs. Lieke Van Houten and Nicolas Ripoll embody the romanticism of Forties Spain in Dolce & Gabbana and Daan van der Deen wears Calvin Klein to relive the athletic Nineties. For an industry that is constantly obsessed with what’s new and what’s next, the issue offers a primer on where we came from, answering, gloriously and powerfully, the eternal question of how we got here with a preview of where we’re headed. Take a look at an exclusive preview below.
Nora Vai, photography by Kinya Ota and styling by Connie Berg
Alex Loomans, photography by Arnaldo Anaya Lucca (De Facto) and styling by Matthew Marden (De Facto)
Lieke Van Houten and Nicolas Ripoll, photography by Sebastian Sabal-Bruce (Red+) and styling by Alba Melendo
Frida Aasen, photography by Fabrizio Scarpa and styling by Alba Melendo
Baptiste Giabiconi, photography by Magdalena Lawniczak and styling by Fleur Huynh
Igor Kolomiyets and Chantz Luginbill, photography by Jeremy Kost (Jed Root) and styling by Nicolas Klam
Aliz @ Viva, photography by Camilla Armbrust and styling by Helena Tejedor
River Viiperi, photography by Edward Taylor and styling by Gregory Wein
Paris Hilton and Chad Buchanan, photography by Hunter & Gatti (OPUS) and styling by Alba Melendo
Daan van der Deen, photography by Sonia Pueche and styling by David Martin
Thorben Gartner, photography by Fabrizio Scarpa and styling by Alba Melendo
Oli Lacey and Joel Meacock, photography by Mikael Schulz and styling by Matt Bidgoli
40s: Special Dolce & Gabbana inspired by folclore in Spain. Lieke Van Houten & Nicolas Ripoll by Sebastian Sabal-Bruce (Red+), styling by Alba Melendo. Creative Direction David Martin
50s’s: Baptiste Giabiconi inspired by Marlon Brandon. Photographer Magdalena Lawniczak & styling by Fleur Huynh
60s: Special Miu Miu Archives. Magda Laguinge photographed by Sy Delorme, styling by Alba Melendo, Creative Direction David Martin
70s: Punk with Lili Sumner, photographed by Philip Meech styling by Hope Von Joel
80’s: River Viiperi inspired by Body Culture movement. Photographed by Taylor Edward, styling by Gregory Wein, Creative Direction David Martin
90s: Paris Hilton Special Moschino photographed by Hunter & Gatti (OPUS), styling by Alba Melendo, Creative Direction David Martin
2007/2011: Special Elie Saab Haute Couture representing the Gothic-Romanticism of those years. Tamy Glauser photographed by Anthony Acquire, styling by Alba Melendo
Present Day with Joel Meacock photographed by Mikael Schulz & styling by Matt Bidgoli