In Theory

February 6th, 2014 |Posted by Janelle

Olivier Theyskens takes the creative reigns of Theory‘s SS14 campaign and the end result is every bit as sophisticated as you’d imagine. Stella Tennant and Clement Chabernaud take center stage in black and white images from Lachlan Bailey (Paris: Management + Artists, New York: Management + Artists) that were shot on location in Brooklyn. With Ludivine Poiblanc (New York: Management + Artists, Paris: Management + Artists) providing styling and Christopher Simmonds art directing, the minimalist campaign portraits offer a less is more take on glamour that is right in line with Theory’s trademark elegance.

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J.W.’s 1st

June 28th, 2013 |Posted by Janelle

The allure of the unexpected has always been a part of JW Anderson‘s aesthetic and for the line’s first campaign Anderson goes for imagery with an off-kilter appeal. Shot by Jamie Hawkesworth and styled by Benjamin Bruno, art direction by Christopher Simmonds and creative direction by Jefferson Hack‘s MAD London the campaign focuses on contrasting shots of a high ponytail sporting blonde and a male model carrying the ultimate statement accessory – a severed car door. The clash of visual cues and the simple, refined photography make for a ad that feels as fresh as Anderson’s fall collection.

Hair: Mark Hampton | Make-up: Ciara O’Shea | Set Design: David White | Models: Lucan, and Oliver O’Brien

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