Winter Saga

June 18th, 2014 |Posted by Janelle

If you enjoyed Scandinavia SSAW Magazine‘s artful fashion story Beneath the Swallows rest assured the magazine’s latest issue boasts plenty more appealing content. For their 9th edition the magazine focuses in on a wintry theme that serves to inspire a series of editorials with diverse themes and photographic styles. Marie Piovesan displays a serene side in Boe Marion‘s captivating story ‘In Belief and Doubt’, while Julia Hafstrom poses with a litter of kittens in an appealingly sweet image by Hasse NielsenBenjamin Vnuk (LUNDLUND) brings an ethereal fashion feel to his crisp shots of Juliane Grüner.

Take a first look at the 9th issue of Scandinavia SSAW below and for more visit their official site

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Art Direction: Jakob Hysén Hedberg / Photography: Boe Marion / Styling: Oscar Lange / Model: Marie Piovesan / Hair: Lok Lau / Makeup: Anya de Tobon


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Art Direction: Jakob Hysén Hedberg / Photography: Benjamin Vnuk / Styling: Oscar Lange / Model: Juliane Grüner / Hair: Ali Pirzadeh / Makeup: Anya de Tobon / Set Design: Joel Junsjö


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Art Direction: Jakob Hysén Hedberg / Photography: Hasse Nielsen / Styling: Oscar Lange / Model: Julia Hafström / Hair: Cim Mahony / Makeup: Anya de Tobon

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Beneath the Sparrows

June 13th, 2014 |Posted by Janelle

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The new Scandinavia SSAW Magazine continues its tradition of inventive content and debuts its latest issue with a unique collaboration between photographic duo Boe Marion and artist Alexa Meade. Creative director Jakob Hysén Hedberg art directs as Zuzanna Bijoch poses beneath layers of paint and wild hair & makeup by Karin Westerlund and Lok Lau. Meade’s signature style transforms Zuzanna into a living breathing painting and the expressive images with their layered on styling by Oscar Lange and rich colors are unlike anything else you’ll see on the newsstand. Talking to the team behind the shoot we get an insight into how this special story came together.

How was it working together with another artist like this?

BOE MARION: Jakob Hysén Hedberg, Creative Director at Scandinavia S/S/A/W presented this idea to us a while back, he knows we love complicated ideas that takes a lot of effort to manage and that way this was a perfect fit.
We are always working together as a couple (Boe and Marion) but it always feels like one unit in the end, we never remember who shot what. Working together with Alexa felt very good but also it is of course hard to cooperate cause you have a lot of respect to the other artist’s identity. This counts also for every team of artists involved, hair, make up, model and stylist.

We believe the result shows a side of us and a side of Alexa that none of us could have accomplished on our own.

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How was it to combine your art with fashion photography?

ALEXA MEADE: I typically do all of my own photography so it was really interesting to see my work through someone else’s eyes as captured by their camera lens. It was really interesting to see the amount of care and artistry Lok Lau put into getting the hair just right. It set a tone beyond what I could do with just brushstrokes.

How come your painted models look 2D?

ALEXA MEADE:  A big secret has to do with the way I capture light and shadows. Photoshop is not a part of my practice. however, photographers Boe Marion will typically touch up their personal work and they wanted to do so in this particular collaboration. Looking at the before vs the after photos I have a hard time seeing where things have been digitally altered to look more like a flat painting.

Was it any different to paint a top model compared to your normal models?

ALEXA MEADE:  A challenging line I have to walk in painting a person to look flat is capturing a likeness while maintaining a degree of abstraction. If I get too perfectionist in painting too true to life, I run into an uncanny valley problem. It no longer looks like a painting so much as a person wearing paint. The more gestural and loose I can make my brushstrokes, the more paint I layer over, the more irreverence I can put into the juxtaposition of colors, the more the person appears to be transformed into a flat painting. However in that type of portrait it’s very easy to unwittingly have a likeness to the model get looser as well. Every time I put down a brushstroke, I’m covering my original reference point with my new interpretation and I have to go off of memory of what was below when I go back to fix a brushstroke.

One stray brushstroke can dramatically alter the appearance of the true features and I need to be careful as I paint to maintain a truth to the subject. Usually I can keep my interpretation of the subject loose as it’s about the abstraction of a person as opposed to being about a specific individual. However, when painting such an iconic face as Zuzanna Bijoch, I had to be really cognizant of how I walked the line between maintaining recognizability as well as upholding the illusion of flatness.

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Can you tell us about the shoot?

ZUZANNA BIJOCH: The shoot was an amazing experience. I knew it will be a very special project. I was extremely excited to be part of it. Watching Alexa painting my face, her looking at the light, shadows and reflections was truly inspiring. I’ve never been covered in paint from head to toe before and as much as i love the visual aspect of it its def not a comfortable everyday look :) !

Where you familiar with Alexa Meades art before the shoot?

ZUZANNA BIJOCH: No, the first time was just before the shoot and the moment I saw her work i was really amazed. I love when fashion joins art, and working with Alexa was such a unique experience. She is a wonderful and extremely creative person.

Who is your favourite artist?

ZUZANNA BIJOCH: It’s hard to choose because art is such a broad spectrum with so many different mediums. If I had to name a few of my favorites they would be Marc Chagall, Gustav Klimt, Egon Schiele, and Wassily Kandinsky

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Purchase the issue here: http://scandinaviassaw.com/scandinavia/order/

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Natural Wonder

December 11th, 2013 |Posted by Janelle

Scandinavia SSAW Magazine and Frida Gustavsson team up again for another inspiring fashion moment. You may remember the previous edition of Scandinavia SSAW and its wholly unique covers featuring Frida – this time around the story takes on a fantastical element. Shot in the mountains of Norway by photography duo Boe Marion with creative direction by Jakob Hysén Hedberg and styling by Oscar Lange, the vibrant images pull you into a lush world that is rustic and refined at the same time. Sporting chunky sweaters, overcoats and the occasional ornate gown Frida looks exquisite and the portraits by Boe Marion with their collage detail and arresting natural backdrop are absolutely spectacular.

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First Look: TUSH

May 17th, 2013 |Posted by Janelle

Tush Magazine is always bursting at the seams with colorful, creative content that makes you excited about fashion. The newest issue hits stands with six covers and a wealth of editorial imagery starring some of the moment’s best faces. You never know who you’ll see when you open up Tush and for S/S they pull out some surprises. From London fashion week icon the indescribable Pandemonia , to childhood favorite Pikachu the unexpected lineup perfectly fits the issue’s theme of eclecticism.

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Fotografer: Markus Jans | Hair: Giovani di Stefano | Make up: Andrew Gallimore | Model : Ava Smith

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The Blind Date | Photographer: Alice Rosati | Styling: June Nakamoto | Hair: Franco Argento | Makeup: Tiziana Raimondo | Manicurist: An Thuy | Set Design: Cedric Attias Del Curatolo | Model: Ros Georgiou (Select Model Management)

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Kinder | Photographer: Armin Morbach | Fashion Editor & Stylist: Katrin Gerhardy | Hair: Nadine Bauer | Makeup: Stefanie Willmann | Set Design: Katrin Gerhardy & Friederike M. | Model: Steffi Soede (Select Model Management)

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Pump It Up Pandemonia | Photographer: Armin Morbach | Styling: Ingo Nahrwold

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Tam Tam Club | Photographer: Boe Marion | Fashion Editor & Styling: Wiebke Bredehorst | Hair: Dejan Cekanovic | Makeup: Sophia Eriksen | Models: Herieth Paul (Select Model Management) & Josefien Rodermans (Future Faces)

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Trugbilder | Photographer: Markus Jans | Fashion Editor & Makeup: Loni Baur | Styling: Katrin Gerhardy | Hair: Stelli | Model: Bo Don (Next Models NY)

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First Look : TUSH

February 22nd, 2013 |Posted by Janelle

Great photography and great style are timeless and you’ll find a whole lot of both in the new issue of Tush. The 1960s work of legendary German photographer F.C. Gundlach graces the cover and looks and looks completely contemporary. Inside striking new editorials combine the best of vintage style, with modern day edge to create images that pop. Fresh stories featuring Katrin Thormann, Erjona Ala, Corinna IngenleufNora Lony and Hirschy Hirschfelder provide an imaginative spin on the usual editorials.

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PH. Armin Morbach | Fashion : Katrin Gerhardy | Model : Nora Lony


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Ph. Armin Morbach |Model  Erjona Ala | Fashion : Ingo Nahrwold 


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Ph. Armin Morbach | Model: Hirschy Hirschfelder | Makeup : Loni Baur


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Ph. Stefan Heinrichs | Hair: Seb Bascle | Model: Corinna Ingenleuf


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Ph. Boe Marion | Fashion: Wiebke Bredehorst | Model: Maud Welzen


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Ph. F.C. Gundlach

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