Happiness

March 25th, 2014 |Posted by jonathanshia

Ever since their start back in October 2013, the team behind Italian menswear magazine The Greatest has devoted each issue to a single theme, with the latest—for Spring 2014—revolving around the idea of happiness. “Happiness is something for which we are always looking,” explains Matteo Greco, editor-in-chief. “I needed to find it, I needed to express it. It’s a very simple feeling, but not a trivial one.” That happiness—not, it should be noted, mere light-heartedness or frivolity—comes across most clearly in the opening feature of artwork by photographer Luca de Santis, who spread clusters of cheerful yellow fuzz across otherwise sombre and banal images, injecting a sense of optimism right from the start. The editorials, which Greco says carry the same “nostalgic vision” as in previous issues, also take a lighter tone, from Paolo Zerbini‘s saturated story of youth and innocence to Stefania Paparelli‘s feature on Adrien Sahores, who looks every bit the carefree, dignified Parisian undergrad. Cover model Benjamin Eidem is captured by Lowe H Seger in serene, pale blues styled by Greco himself, who calls Eidem his favorite model and “one of the most elegant I’ve ever worked with.” An accompanying film by Damian Sammarco and Sergio Andretti finds Linus Gustin walking through the city streets dressed all in Dior Homme, seemingly in search of something he can’t quite name. There is a hint of sadness to the proceedings, but Greco reminds us that happiness is, after all, in the eye of the beholder. “Sometimes we are not happy, but we are always the ones who decide whether to be happy or not,” he says. “I decided to be.”

The Greatest Fashion Film #6 from The Greatest Magazine on Vimeo.

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Posted in: boys,General news

Backstage Boys!

January 23rd, 2012 |Posted by Janelle

Dolce & Gabbana knows a thing or two about male beauty. The iconic brand’s imagery is always chock full of the very best boys and their F/W show was no exception. This season they let the cameras backstage capture the guys at their most candid, showing off personality, perfect physiques and of course that ingeniously tailored fall collection. Keep your eyes peeled for River Viiperi, Benjamin Eidem, Jacob Coupe and all your favorites in this exclusive video courtesy of Swide. What a wonderful way to start out the week – it is sure to bring a smile to your face!

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Posted in: General news

The Early Show

November 15th, 2011 |Posted by Janelle

Forget about seasonal dressing, pieces from the spring / summer collections are already showing up in editorials. Prada‘s menswear line is given the full treatment in i-D Magazine, with a lengthy editorial starring boy of the moment Benjamin Eidem. The dream team of Willy Vanderperre and Olivier Rizzo creates a mix of cinematic black and white images and crisp studio shots. Given the overt golf references throughout Miuccia’s S/S show a full on course themed story complete with nine irons is not far behind, but Willy would never be so literal. Vanderperre instead shoots Eidem looking elegant and sexy – floppy hats and pale blue pants be damned, the boy can bring it!

For more on the Winter Wake Me Up Issue check out i-D Online.

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Posted in: General news

New i-Deals

November 9th, 2011 |Posted by Janelle

i-D Magazine‘s final two covers of their winter warm up issue feature the stunning Joan Smalls and incredible new face Benjamin Eidem. The winking shots by Benjamin Alexander Huseby and Willy Vanderperre are as cool as you’d expect from i-D and when we showed Joan & Benjamin the covers backstage today (at Victoria’s Secret & Calvin Klein respectively) they were absolutely thrilled with the end result. More on both developments later – but for now check out i-D Online for even more from the Winter Warm up Issue.

Joan Smalls by Benjamin Alexander Huseby

Benjamin Eidem by Willy Vanderperre

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Posted in: General news

The World of Calvin Klein

July 15th, 2011 |Posted by Betty

The effortlessly chic brand released the rest of its fall campaign images, in an exclusive preview here, following the anticipated appearances of Lara Stone and Dmitriy Tanner by Mert Alas and Marcus Piggott for Calvin Klein Collection. The strikingly graphic ck Calvin Klein is an early hit with fashion fans, starring Lara, Liu Wen and the up and coming Benjamin Eidem captured by Craig McDean. The Calvin Klein line has Alasdair McLellan manning the helm of the classic collection with British beauties Lily Donaldson and Danny Beauchamp. After the wildly successful ck one Jeans launch this past spring, fall has Steven Meisel once again directing the dynamic cast of Lara, Rob Evans, Wang Xiao, Yuri Pleskun and a host of energetic newcomers. Last but never least, is the ever sensual Lara in the new Naked Glamour Underwear video by Patrick Demarchelier. Tell us your favorites in the comments.

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Posted in: General news