Anita’s Most Wanted for Masters Mag

July 29th, 2015 |Posted by steven.yatsko

For a model it’s important to be on the right radars, and casting director Anita Bitton‘s a great one to be on– she regularly casts for top clients such as Alexander Wang and Marc Jacobs. For the second issue of Masters Magazine, Anita chose some of her most inspiring faces of the moment with photographer Marc Pilaro capturing the list of girls unposed and unguarded to show off that elusive something and effervescence that makes them the wanted models they are.

Casting Anita Bitton / Photography Marc Pilaro / Art direction Bonnie Turtur


Hanne Gaby Odiele

Elizabeth Davison

Irina Kravchenko

Sally Jonsson

Annika Krijt

Varya Shutova

Sarah Brannon

Issa Lish

Leila Goldkuhl


Posted in: General news

The Dark Side

July 14th, 2015 |Posted by Irene Ojo-Felix

The goth-girl mob is back with major attitude for the latest Alexander Wang campaign. Shot by longtime Wang collaborator Steven Klein, and styled by Karl Templer, the ad with creative direction by Pascal Dangin of KiDS Creative, features a moody flock of model and artistic muses — Anna Ewers, Binx Walton, Hanne Gaby Odiele, Isabella Emmack, Lexi Boling, Molly Bair, and Sarah Brannon — as well as singer Alice Glass and the Japanese dance duo AyaBambi, fresh off a Madonna video appearance. The fashionable clan effortlessly sulk in studded frocks and platform creepers aligned with perfected visages, courtesy of beauty team Anthony Turner and Mark Carrasquillo. This crew is not to be trifled with!

Photographer – Steven Klein (Art Partner), Styling – Karl Templer (Streeters London), Hair – Anthony Turner (Art Partner), Makeup – Mark Carrasquillo (Art Partner), Casting – Anita Bitton (Establishment Casting), Set Design – Stefan Beckman (Exposure NY)






Posted in: General news

Break the Internet

December 5th, 2014 |Posted by Janelle

Leave it to Alexander Wang and Steven Klein (Art Partner) to take us back to the days when a denim ad could cause an international incident. If fashion advertising has seemed tame in recent years, the sight of a stripped down Anna Ewers sporting nothing more than a pair of inky blue Wang jeans pooled around her ankles is sure to set things right. With a provocative perspective and fearless take on female sensuality, Klein creates instantly an instant classic of in your face advertising that is sure to be hotly debated.

Pascal Dangin (Art Director) / Akki Shirakawa (Art Partner) (Hair Stylist) / Diane Kendal (Makeup Artist) / Anita Bitton Establishment Casting (Casting Director)



Posted in: General news

The Biz: Marc’s Cool Cast & Net-A-Sporter

July 2nd, 2014 |Posted by Janelle

#CASTMEMARC : Is Instagram the new casting source dujour? For the revamped MBMJ casting director Anita Bitton (Establishment Casting) searched for faces via the social media platform, asking hopefuls to upload images to their profiles using the hashtag #castmeMarc. The end result is an effortlessly cool David Sims shoot featuring a lineup of international cool kids. With their pink hair, piercings and youthful good looks the cast looks like ideal Marc by Marc consumers – they pull off Luella Bartley & Katie Hillier‘s collection perfectly.


David Sims for Marc Jacobs

Take a trip through the wealth of Resort accessories – Women’s Wear Daily has a comprehensive overview of the season’s goodies.

A rose is still a rose – or is it? Should fragrances qualify for intellectual property protection – Business of Fashion presents a compelling arguement.

DEATH BECOMES HER: The Costume Institute never fails to select an inspired theme for its annual exhibitions and the latest is sure to raise a few eyebrows. For fall the institute will explore the Victorian tradition of mourning attire and its evolution, charting the oft elaborate standards of bereavement wear and the corresponding cultural influences. The ‘Death Becomes Her: A Century of Mourning Attire” exhibit will be the Costume Institute’s first fall show in seven years and will run from October 21, 2014–February 1, 2015


Mourning Ensemble, 1870-1872, Black silk crape, black mousseline Photo: © The Metropolitan Museum of Art, by Karin Willis

The words Julian Assange and runway model aren’t often seen together, but the Wikileaks founder is set to make his catwalk debut this fall at designer Ben Westwood’s show.

Suzy Menkes guides you through Van Cleef and Arpels’ garden of earthly delights and the brand’s exquisite The Peau d’Ane collection.

BRIDAL PARTY : Meanwhile at London’s Victoria & Albert Museum the full gamut of wedding dresses and their history are explored in a sumptuous new exhibit – Wedding Dresses 1775-2014. Charting the development of the wedding dress as a standard and exploring designer takes on the classic the exhibit aims to provide an overview of one of fashion’s the most iconic pieces. The dresses by Galliano, Lacroix and of course Vera Wang are must see. Added bonus – famous brides like Gwen Stefani & Dita Von Teese have loaned their dresses to the museum for this special exhibit. (Running from now until March 2015)


Silk satin wedding dress, designed by Norman Hartnell Photo © Victoria and Albert Museum

Guy Trebay explores the Paris menswear collections and their ideal man – whose name might surprise you.

Still in search of a menswear fix? Tim Blanks details his personal favorite pieces from the mens collections over at

GOOD SPORT : Who says you have to ditch the designer duds when you hit the gym? Net-A-Porter delves into the lucrative activewear market with the launch of their latest spin off site – Net-A-Sporter which launches in July. The site will stock favorites like Adidas by Stella McCartney and Nike alongside a host of fresh brands that merge luxury with athleticism. With everything from tennis gear, to yoga mats and swimwear expected to be in the mix the project is sure to raise the bar for gym dressing.


The Net-A-Porter Sport ad Campaign starring Nadia Araujo

Posted in: General news

Mind the Gap

August 10th, 2009 |Posted by Betty

Those lucky enough to get the Gap insert in this season’s magazines are treated to a veritable smorgasbord of the industry’s favorite models complete with their names next to 14 different styles of jeans. The all American company went international with the women’s side: Anja Rubik, Carmen Kass, Du Juan, Freja Beha Erichsen, Isabeli Fontana, Maryna Linchuk and the newest kid on the block, Arlenis Sosa are showcased beautifully by Craig McDean and the all star team of Karl Templer, Orlando Pita,  Lucia Pieroni and stellar casting eye of Anita Bitton for The EstablishmentOther Link.  3 American men made the cut: former MOTW Noah Mills, Tommy Dunn and Anderson Noel join Sasha Knezevic, Will Chalker, Andrew Cooper and Andres Velencoso Segura. Who’s your favorite Gap face? (See the rest of the images here)




Posted in: General news

Girl Group

May 21st, 2009 |Posted by Janelle

i-D mixes eras in the latest issue. Legendary models pair up with newcomers on the rise to wear white shirts and blue jeans. Casting director Anita Bitton assembles a cast of enigmatic beauties for photographer Amy Troost and Alastair McKimm provides simple and effective styling. Kirsten Owen, Aminata Niaria, Natasa Vojnovic, Liu Wen, Caroline Ribeiro and Alek Wek join forces for a series of shots that are infused with an effortless beauty.

Kirsten Owen

Natasa Vojnovic and Alek Wek

Liu Wen

Aminata Niara and Caroline Ribeiro

Posted in: General news