January 19th, 2012 | Janelle
With top models, A-List photographers and a fresh outlook, popular brands are redefining their image just in time for campaign season.
CK knows how to create an image filled with sex appeal and they’ve never shied away from pushing the envelope when it comes to visuals. CK Jeans’ ads are as much about the sex appeal of Lara Stone and Toni Garrn as they are about the brightly colored denim. Fabien Baron‘s creative direction keeps this M&M wet n’wild extravaganza on the sleek side, but make no mistake the line is out to turn up the heat with these shots.
Brad Kroenig as an easy rider? That’s a concept we can get behind. True Religion focuses on personality for Spring with ads themed around denim clad mavericks, wanderers and rebels. The American west plays a strong role in Alexi’s imagery as does Patti Wilson’s always inventive styling. Check out the behind the scenes video for a sense of the atmosphere on the day of the shoot.
Juicy has pulled in heavy hitters Inez & Vinoodh to focus on the line’s fashionable side. Does Anna S. looking chic on the streets of Los Angeles make you forget about those ubiquitous velour sweatsuits? Maybe not, but I&V will always give you a great shot of a blonde tossing her hair.
Two sides to every young woman – the glamorous diva and the girl next door, Topshop illustrates the concept via contrasting Olins images of the campaign’s fresh faces. It is impressive how high end Topshop’s fast fashion pieces look with the right styling. If we didn’t know better we’d swear that white dress on Marihenny was Versace…
A massive robot, a dollhouse on fire, Catherine McNeil emerging from a potted plant, Diesel goes for the offbeat with their wide array of props and while we’re not sure what the overarching message behind this imagery is, but it is certainly striking.
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