January 21st, 2015 | Janelle
The latest campaign for Alexander Wang is bright, colorful and filled with covetable clothes, but it works mainly because the images ring true. Is there any designer more likely to charter a party bus and rave across New York with a bevy of models?
Steven Klein (Art Partner) vibrant ads take the sneaker-centric spring collection and reimagine it as a rollicking good time complete with neon colors and glimpses of the Manhattan skyline peeking out from the bus’ open roof. Pascal Dangin‘s skillful art direction keeps the campaign’s LED imagery and flashing lights from ever seeming chaotic, while Karl Templer‘s styling keeps the focus firmly on those killer clothes. Models Sarah Brannon, Anna Ewers, Binx Walton, Dylan Xue, Lexi Boling and Vanessa Moody are all along for the party, making each photo seem like an expression of youthful jubilance.
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