Fashion has the power to transform you, literally. Steven Meisel puts the old adage to the test and takes Edie Campbell on a wild trip through the latestLanvin collection in the new fall advertising campaign. Portraying six very different personas in the sleek shots, Edie showcases the versatility of Alber Elbaz‘s designs and her innate posing skills – it’s not easy to look chic while holding a duck and wearing a two-tone fur. Her transformations are aided by impressive makeup by Pat McGrath and Guido Palau‘s hair magic, all of which combines to show a fresh side of Ms. Campbell.
More is more and for the 25th Anniversary of Steven Meisel and Franca Sozzaniat the helm Vogue Italia unleashes a slew of collectible covers starring fashion’s best and brightest. Naturally, the legendary Meisel shoots each cover and uses the opportunity to showcase his versatility and signature flair for drama. Running the gamut from a stark exploration of S&M chic, to an all out Avedon-esque glamour shot, Meisel captures the fashion set from supermodels to rising stars.
Prada‘s elegant fall collection comes to life with a thrilling new campaign by Steven Meisel. In previous seasons the brand has gone for high concept ads and elaborate set ups, but for fall the focus is all on the clothes and the cast. The mix of striking new faces alongside seasoned fashion veterans highlights the universal appeal of Miuccia Prada’s designs and reinforces the idea that a Prada ensemble is the right choice for women of all ages.
Whenever Steven Meisel and Gisele Bundchen join forces for Vogue Italia you know you’re in for a treat. The June issue delves into beauty with a satirical look at the pleasures of primping – from your basic treatments and manicures, to controversial extremes like the much discussed ‘vampire’ facial. Meisel shoots in his signature high gloss style, while Lori Goldstein mixes in pieces from Louis Vuitton, Fendi alongside a few larger-than-life Chanel Joaillerie sparklers. Given the subject matter the dream team of Pat McGrath, Guido Palau and Jin Soon Choi are naturally a big part of the action – their elegant touch keeps Gisele looking flawless, even in the middle of chemical peels and deep conditioning masks.
When in doubt, go for elegance. The latest ad campaigns eschew gimmicks and rely instead on the kind of classic polish that never goes out of style. Bastion of uptown chic Tiffany & Co. enlists the new generation of top models in a stylish campaign by Michael Thompson that puts those fabulous jewels on superstars Liya Kebede,Liu Wen, Arizona Muse, Karen Elson and Doutzen Kroes. The stunning cast adds a touch of freshness to one of luxury’s oldest names, while Thompson’s graceful shots show the timeless appeal of gemstones.
Prada’s pre-fall shots are every bit as beautiful, but there is a hint of edge inSteven Meisel‘s minimal studio shots. Irene Hiemstra, Amanda Murphy and Vanessa Axente look pristine in Meisel’s imagery and the pared down collection provides a down to earth, yet wholeheartedly Miuccia take on seasonal dressing. What could be more classic than a whole lot of gingham and a good ol’ fashioned statement bag?
Is there a more buzzed about girl on the block than Edie Campbell? Fresh off the heels of a very mod-British Vogue cover by David Sims, the Penelope Tree-esque beauty is front and center on Vogue Italia in a dramatic Steven Meisel shot that takes her into edgy territory. April belongs to the versatile Ms. Campbell, but which side of the Brit beauty do you prefer – punk or pretty?
With 3 Vogue Italia covers under her belt in under a year, Vanessa Axente is a clear favorite of Steven Meisel. The duo’s collaborations continue to excite and the March VI cover with it’s streamlined fashion imagery is instantly appealing. WithGustav Swedberg appearing alongside Vanessa and looking every bit as beautiful, the cover shoot is a spectacular showcase for both models and those graphic seasonal fashions selected byMarie-Amélie Sauvé.
We’ve all seen enough fashion films featuring slow motion models whose hair blows elegantly in the wind and though there is nothing wrong with that per se, the most engaging campaign movies we’re seeing this year break from the tried and true formulas. Going for over the top humour, cinematic imagery or full on designer commentary, these brand new campaigns excite and delight.
T BY ALEXANDER WANG S/S 13
We last saw Anjelah Johnson’s Bon Qui Qui character on old episodes of Mad TV, but she’s back and has upgraded from her old job at King Burger. Starring as a sales associate at Wang’s trendy Soho boutique, Bon Qui Qui manages to insult everyone from Alessandra Ambrosio to A$AP Rocky with her in your face brand of customer service. For anyone who has ever worked retail, or had an especially crazy shopping experience this clip will make you crack a smile.
CALVIN KLEIN PRESENTS PROVOCATIONS
Calvin Klein has a long history of memorable advertisements that push boundaries with a strong dose of sex appeal and their latest fashion film, Provocations adds to their oeuvre with a slick Fabien Baron helmed vision of minimalist eroticism. Starring actor, Alexander Skarsgard and Suvi Koponen, the avant garde ad provides some truly remarkable imagery.