When in doubt, go for elegance. The latest ad campaigns eschew gimmicks and rely instead on the kind of classic polish that never goes out of style. Bastion of uptown chic Tiffany & Co. enlists the new generation of top models in a stylish campaign by Michael Thompson that puts those fabulous jewels on superstars Liya Kebede,Liu Wen, Arizona Muse, Karen Elson and Doutzen Kroes. The stunning cast adds a touch of freshness to one of luxury’s oldest names, while Thompson’s graceful shots show the timeless appeal of gemstones.

Prada’s pre-fall shots are every bit as beautiful, but there is a hint of edge in Steven Meisel‘s minimal studio shots. Irene Hiemstra, Amanda Murphy and Vanessa Axente look pristine in Meisel’s imagery and the pared down collection provides a down to earth, yet wholeheartedly Miuccia take on seasonal dressing. What could be more classic than a whole lot of gingham and a good ol’ fashioned statement bag?

Tiffany & Co. 2013
Michael Thompson (Photographer) Paul Cavaco (Fashion Editor/Stylist) Serge Normant (Hair Stylist) Gucci Westman (Makeup Artist)

Prada Pre-Fall 2013

Miuccia Prada (Designer) Steven Meisel (Photographer) Olivier Rizzo (Fashion Editor/Stylist) Ashley Brokaw (Casting Director)

Is there a more buzzed about girl on the block than Edie Campbell? Fresh off the heels of a very mod-British Vogue cover by David Sims, the Penelope Tree-esque beauty is front and center on Vogue Italia in a dramatic Steven Meisel shot that takes her into edgy territory. April belongs to the versatile Ms. Campbell, but which side of the Brit beauty do you prefer – punk or pretty?

See the full story on Vogue.It | Steven Meisel (Photographer) Karl Templer (Fashion Editor/Stylist) Guido Palau (Hair Stylist) Pat McGrath (Makeup Artist) Jin Soon Choi (Manicurist)

Go inside the April issue of Brit Vogue on Vogue.co.uk | David Sims (Photographer) Joe McKenna (Fashion Editor/Stylist) Paul Hanlon (Hair Stylist) Diane Kendal (Makeup Artist) Anatole Rainey (Manicurist)

With 3 Vogue Italia covers under her belt in under a year, Vanessa Axente is a clear favorite of Steven Meisel. The duo’s collaborations continue to excite and the March VI cover with it’s streamlined fashion imagery is instantly appealing. With Gustav Swedberg appearing alongside Vanessa and looking every bit as beautiful, the cover shoot is a spectacular showcase for both models and those graphic seasonal fashions selected by Marie-Amélie Sauvé.

VIEW THE FULL STORY ON VOGUE.IT

We’ve all seen enough fashion films featuring slow motion models whose hair blows elegantly in the wind and though there is nothing wrong with that per se, the most engaging campaign movies we’re seeing this year break from the tried and true formulas. Going for over the top humour, cinematic imagery or full on designer commentary, these brand new campaigns excite and delight.

T BY ALEXANDER WANG S/S 13

We last saw Anjelah Johnson’s Bon Qui Qui character on old episodes of Mad TV, but she’s back and has upgraded from her old job at King Burger. Starring as a sales associate at Wang’s trendy Soho boutique, Bon Qui Qui manages to insult everyone from Alessandra Ambrosio to A$AP Rocky with her in your face brand of customer service. For anyone who has ever worked retail, or had an especially crazy shopping experience this clip will make you crack a smile.

CALVIN KLEIN PRESENTS PROVOCATIONS

Calvin Klein has a long history of memorable advertisements that push boundaries with a strong dose of sex appeal and their latest fashion film, Provocations adds to their oeuvre with a slick Fabien Baron helmed vision of minimalist eroticism. Starring actor, Alexander Skarsgard and Suvi Koponen, the avant garde ad provides some truly remarkable imagery.

LANVIN S/S13

Alber Elbaz is one of fashion’s true characters, so it is great to see the Lanvin campaign inject some of the designer’s personality into the mix with Elbaz providing running commentary on the Steven Meisel images of Christian Garcia, Daria Strokous, Karlie Kloss, Kristoffer Hasslevall, Michael Lange and Saskia de Brauw. Alber’s enthusiasm is downright contagious – we wouldn’t mind hearing his commentary on every Lanvin video from here on!

Stunning S/S campaigns keep coming in, take a look at some of the best ads to hit magazines of late.

BALENCIAGA

Nicolas Ghesquiere (Designer) | Steven Meisel (Photographer) |  Kirstin Liljegren, Kremi Otashliyska & Sam Rollinson (Models)

The final Nicolas Ghesquiere for Balenciaga collection is given the royal treatment in Steven Meisel‘s elegant new campaign for the luxe brand. Kirstin Liljegren, Kremi Otashliyska and Sam Rollinson star in the simple black and white images, which focus on the power of the clothing rather than elaborate set ups or outlandish imagery.

FENDI

Karl Lagerfeld ( Designer & Photographer) | Saskia de Brauw & Kati Nescher (Models)

Karl Lagerfeld shoots the dream team of Kati Nescher and Saskia de Brauw in Fendi’s colorful ads. With accessories serving as a focal point alongside the the vibrant geometric patterns of the S/S collection, Lagerfeld’s shots are a less is more take on Fendi’s opulent glamour.

CHLOE

Clare Waight-Keller (Designer) | Glen Luchford (Photographer) | Camille Bidault Waddington (Fashion Editor/Stylist) | Garren (Hair Stylist) | Aaron de Mey (Makeup Artist) | Anatole Rainey (Manicurist) | Fabien Baron (Art Director) | Michelle Lee for KCD (Casting Director) | Caroline Brasch Nielsen, Nadja Bender, Rosie Tapner & Tilda Lindstam (Models)

GUCCI

Frida Gianinni (Designer) | Mert Alas and Marcus Piggott (Photographers) | Karmen Pedaru & Anja Rubik (Models)

Karmen, Anja, Mert Alas and Marcus Piggott - when you have all that, nothing more is needed.

JIL SANDER
Jil Sander (Designer) | David Sims (Photographer) | Juliane Grüner and Otto Lotz (Models)

Jil is back! With Sander back at the helm of her eponymous line, it is only natural that the S/S 13 campaign would have a completely different look and feel from what we’ve seen from the brand of late. David Sims shoots futuristic ad images that are completely in line with the streamlined Sander vibe, while Juliane Grüner and Otto Lotz perfectly embody the effortless chic of Sander’s aesthetic.

DIOR

Raf Simons (Designer) | Willy Vanderperre (Photographer) | Olivier Rizzo (Fashion Editor/Stylist) | Anthony Turner (Hair Stylist) | Aaron de Mey (Makeup Artist) | Piers Hanmer (Set Designer) | Anna Martynova, Daiane Conterato, Marie Piovesan, Nicole Pollard, Daria Strokous (Models)

We expect nothing less than the pinacle of elegance from fashion’s most storied house and Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists) delivers with a series of campaign images that effortlessly capture Raf Simons’ minimalist vision for Dior. The new look (pun intended) of the campaign feels refreshing and completely in line with the collection.

Hedi Slimane’s dramatic rebranding of Yves Saint Laurent was one of the most divisive collections in recent memory; everyone had an opinion, some more hotly debated than others. While many found Slimane’s changes to be completely in line with the spirit of the house and a much needed makeover that pushed the brand into the future, others felt the overhaul was unnecessary, overly hyped and even underwhelming. Wide brim hats and seventies style suiting aren’t for everyone, but no matter how you felt about the Saint Laurent Paris ensembles themselves, you knew you were going to be seeing a lot of them. Like the McQueen visors and Prada stripes that came before them, those SLP hats were destined for editorials; fashion editors can’t resist a look with instant visual impact and Slimane’s designs are always distinctive.

Though the chapeaus are shaping up to be one of the most photographed editorial pieces of the moment, few stylists have strayed from the vision Slimane presented on the runway. Every so often though, the mood of the image goes beyond simply rehashing the nonchalant cool vibe of Slimane’s Le Smoking influenced style and pushes into expressive territory. Take a look at the way Lori Goldstein adds a touch of 60s glamour in the Vogue Italia shots of Fei Fei Sun, putting a more structured version of the SLP headpiece to good use but making it right for a completely different kind of mood.

British Vogue photography by Angelo Pennetta, styling by Francesca Burns

Marikka Juhler & Kirsi Pyrhonen in Harper’s Bazaar UK photography by Tom Allen, styling by Cathy Kasterine

Jessica Stam in Vogue Japan by Victor Demarchelier (Paris: Management + Artists, New York: Management + Artists), styling by Sabino Pantone

Fei Fei Sun in Vogue Italia, photography by Steven Meisel, styled by Lori Goldstein

Gwen Stefani in American Vogue photography by Annie Leibovitz, styled by Tonne Goodman

Julia Nobis in Numero, photography by Anthony Maule, styling by Samuel Francois

Harmony Boucher in Marie Claire, photography by Danilo Giuliani, styled by Enrique Campos

Dree Hemingway in Vogue China photography by Max Vadukul, styled by Nicoletta Santoro

Anja Rubik in Elle UK photography by Jan Welters, styled by Anne-Marie Curtis

Luxury powerhouses have unleashed their S/S campaigns with great fanfare, but which brand’s spring outlook are you liking best? Take a look at some of the best brand new campaigns on the scene and let us know your faves in the comments.

MULBERRY

Emma Hill (Designer) | Tim Walker (Photographer) | Ronnie Cooke Newhouse and Stephen Wolstenholme at House and Holme (Art Direction) | Shona Heath (Set Design) | Jane How (Stylist) | Sam McKnight (Hair) | Val Garland (Makeup) | Meghan Collison (Model)

Tim Walker‘s dreamy imagery has come to define the Mulberry campaign look for a few seasons now and the brand’s latest starring Meghan Collison, takes the party underwater setting Meghan against a undersea backdrop of soft pastels and coral that perfectly coordinates with the line’s feminine S/S collection.

VERSACE

Mert Alas and Marcus Piggott (Photographer) | David Bradshaw (Fashion Editor/Stylist) | Melanie Ward (Fashion Editor/Stylist) |Giovanni Bianco (Art Director) |

Giovanni Bianco (Art Director) | Daria Werbowy, Edward Wilding, Joan Smalls, Kacey Carrig, Kate Moss &Veit Couturier  (Models)

More is always more in the world of Versace and for S/S they pull out all the stops with a stylized campaign filled with supermodels, bold color and enough drama to fill an entire operetta. Mert Alas and Marcus Piggott create a blue tinted world of beauty, sensuality and references to mythology.

GIORGIO ARMANI

Giorgio Armani (Designer)| Mert Alas and Marcus Piggott (Photographers) Models: Saskia de Brauw & Roch Barbot

Sophistication is key in the world of Armani and Saskia de Brauw serves as the perfect incarnation of the Armani woman in the brand new S/S ads. Poised, refined and of course clad in crisp suiting straight of the runway, de Brauw shines in Mert Alas and Marcus Piggott‘s seamless images.

GIVENCHY

Riccardo Tisci (Designer) | Mert Alas and Marcus Piggott (Photographer) |Carine Roitfeld (Fashion Editor/Stylist) | Mathias Augustyniak & Michael Amzalag (Art Director) Models: Francisco Peralta, Kate Moss, Mariacarla Boscono

Givenchy usually goes for high concept campaign shots, but this season the line tones it down with striking black and white portraits. The new campaign even features the ultimate scene stealer, Mariacarla Boscono‘s daughter, Marialucas.

PRADA

Miuccia Prada (Designer) | Steven Meisel (Photographer) | Olivier Rizzo (Fashion Editor/Stylist) | Guido Palau (Hair Stylist) | Pat McGrath (Makeup Artist) | Ashley Brokaw (Casting Director) Models: Eva Herzigova, Irene Hiemstra, Irina Kravchenko, Kirsten Owen, Maartje Verhoef, Sasha Pivovarova, Saskia de Brauw, Sung Hee Kim, Vanessa Axente

Miuccia’s eclectic collection finds its way onto the backs of a multi-generational cast featuring a series of notable models from the past 20 years. The striking Steven Meisel helmed campaign celebrates the uniqueness of the Spring collection and its undeniable visual impact; when you have great clothes and great models what more do you need.

The year in fashion begins with a historic model moment, Fei Fei Sun becomes the first Chinese model to land a solo cover of Vogue Italia. The world’s most influential fashion magazine gives us a fittingly elegant image, with Steven Meisel recreating the classic feel of Avedon’s 60s studio shots with a modern twist.