January 5th, 2012 | Kevin
Spring/Summer 2012 has proved to be a great run for a string of first timers for their respective houses; many of them also choosing new faces to front their campaigns for the season. How do you think these guys have fared?
While usually having a bevy of models in their ads, Gucci went solo this season with new and fresh faced Greg Nawrat. It also seems that Bottega Veneta had the same idea and tapped spring show opener Alex Cunha to star in their campaign, shot by contemporary artist Jack Pierson.
Running champs of the campaign season again, Mert Alas and Marcus Piggott explored two different sides with Giorgio Armani and Versace. Simon Nessman solidifies his place on our list in a sleek and simple setting while relatively unknown British face Ryan Barrett snags an only guy campaign beside the illustrious Gisele.
Coincidence that a pair of black and white ads feature new Belgians? One of our Top Newcomers this past season, Baptiste Radufe shows us there’s a new Baptiste in town starring in Yves Saint Laurent‘s sleek spring looks. Another one of our Top Newcomers, Florian Van Bael is set on the streets of Hong Kong shot by Alasdair McLellan for Emporio Armani‘s latest campaign.
Classic good looks seem to be the key to success, and Noah Mills is proof that it’s true. Shot on location in Jamaica by Mikael Jansson, Noah continues the tradition of the luxurious lifestyle of the brand. On the opposite side of Salvatore Ferragamo, new faces Simone Nobili and Chris Moore hold their own in Givenchy‘s dark and moody spring ads by Mert Alas and Marcus Piggott.
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