Every top tier brand ushers out a new campaign each season, but only a select few push creative boundaries instead of just pushing product. With fall ads launching earlier than ever (remember the days of opening up September Vogue and experiencing new ads for the very first time) there are already several ads that impress us with their unique interpretation of their brand’s message. Take a look at our picks for most intriguing ads so far and be sure to share your selections in the comments!
The brand’s thrilling reboot continues with Jean Paul Goude breathing new life into the fall campaign imagery. Xiao Wen Ju & Simon Sabbah are connected in these cheeky reversible shots with a neon Kenzo logo flashing in the background. Goude’s image has instant visual impact and is a fun showcase for those cool Humberto Leon and Carol Lim designs.
In case you had any doubt’s about Raf Simons’ ability to be subversive check out the striking new f/w ads by Pierre Debusschere starring Yannick Abrath. The impressive sculptural shots are a sight to behold, as is the corresponding campaign video that brings the imagery to life with beautifully abstract visuals.
The fuzzy-wuzzies from Where the Wild Things Are invade Tim Walker‘s fantastical ads for Mulberry. The ads otherworldly vibe is only heightened by the addition of fashion’s favorite pixie, Lindsey Wixson and Jane How‘s sleek styling.
Who are the modern modeling icons? Tough question, but Antidote Magazine offers their take on iconic women with 8 new covers featuring models from different generations who have made a fashion impact. Shot by Jan Welters, with creative direction by Yann Weber, the images are elegant and evocative, as is Welter’s corresponding video. Who doesn’t love a great shot of a beautiful girl in a white gown?
Controversy aside, the Steven Meisel cover of Joan Smalls marks the first time a black model has been on the cover of VI since the infamous Black Issue, which makes another triumph for Joan. Getting a VI cover is always a coup for a model, but considering how rare it is to see a woman of color fronting the world’s most influential fashion mag, this is kind of a big deal. Perhaps the greater controversy is the fact that there are multi-year periods where we just don’t see people of color on the covers of our fashion mags.
Fashion’s grandmaster takes on couture in a beautiful way with some of his favorite girls Aymeline Valade, Daria Strokous, Karlie Kloss and Saskia de Brauw all feature on collectible covers. Lindsey Wixson joins them for a sleek editorial filled with neon lights and featuring the very best pieces from Gaultier, Dior, Alteier Versace and of course, Chanel.
Mulberry’s spring ads are the stuff of Tumblr dreams, Lindsey Wixson,Frida Gustavsson and a giant melting ice cream cone by Tim Walker? The sugar level is off the charts, but who can resist such a sweet treat?! Shot on location in Brighton with set design by Andy Hillman and styling by Edward Enninful, the girlish ads are joyful and creative. Those cream colored Bayswater satchels and bright high heeled wedges are almost as tempting as the massive hard candies.
Natasha Poly as a modern pin up girl is a campaign concept we can get behind. Willy Vanderperre and Olivier Rizzo create an enticing series of images that capitalize on Ms. Poly’s natural allure and the appealing mix of pattern & texture found in Proenza’s spring collection. The clothes are front and center here and they look phenomenal: sign us up for a pair of those heels!
Akris is known for their appealing take on minimal fashions and the spring campaign takes that idea and runs with it. Karim Sadli shoots Daga Ziober in the backseat of a vintage car wearing Albert Kriemler’s gorgeous designs.
Muse Magazine never fails to excite with its combination of striking fashion editorials and compelling interviews and the latest issue is no exception. Alessandra Ambrosioand Lindsey Wixson grace dual covers that showcase two very different aesthetics: Ale goes futuristic for Chad Pitman with bobbed hair and metallics, while Lindsay is an innocent girl next door in Will Davidson’s shots. Inside you’ll find even more variety with a host of gorgeous new visuals – a few of which you’ll find right here in our preview.