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Visual Branding

August 13th, 2010 |Posted by Janelle

Nothing conveys the identity of a brand quite like its advertising and more and more mainstream fashion brands are attempting to tweak their image via campaigns that utilize fashion’s biggest powerplayers. Case in point, the F/W campaign for conservative brand, Talbots features the edgy pairing of Linda Evangelista and Mert Alas and Marcus Piggott. Meanwhile Jones New York enlists Annie Leibovitz and a slew of top names like Hilary Rhoda, Jessica Stam, Hana Soukupova, Jacquetta Wheeler, Du Juan, Yasmin WarsameAminata Niaria and Ujjwala Raut for their ads. Not to be left in the dust, mall staple Esprit enlists Coco Rocha for its collection ads and Anne Vyalitsyna, Du Juan and Missy Rayder by Mariano Vivanco for the mainline.

The addition of a familiar (and fashionable) face can add a layer of cool to a brand’s image, but does the trick work? Did any of these ads enhance your opinion of the labels in question? Tell us.


Linda for Talbots


Jones New York’s impressive cast

Esprit chose top models like Coco, Missy, Du & Anne V for both its lines

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Posted in: General news

Full Spectrum

May 3rd, 2010 |Posted by Janelle

Who better for a makeup story than the stunning Anne Vyalitsyna? Makeup artist Val Garland shows Anne in a series of unconventional cosmetic looks, featuring everything from light blue lips, to gold dusted eyes, Michelangelo di Battista shoots the colorful Vogue Italia story and lets Anne’s unique beauty shine through.

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Ginger Spice

June 16th, 2009 |Posted by Janelle

If there is a theme to this month’s Vogue it would have to revolve around red hair. Whether all natural, dyed or simply faux, fiery locks dominate the editorial pages.  Karlie Kloss, Iris Strubegger, Coco Rocha and Karen Elson all sport the color and they each bring something different to the look – Karen is the grand dame of red locks, Coco famously sparked the red revival with her makeover a few months ago, Iris is already setting trends with her short red cut and Karlie is heating things up in her David Sims story with hair that reminds us of Vogue mainstay Grace Coddington. Four red haired beauties – one phenomenal issue.

Naturally fashions change and who knows how long any of these ladies will stay red (Coco is already back to black) but crimson hair is definitely having a moment with the models.

Karlie Kloss by David Sims

Karen Elson & Coco Rocha by Norman Jean Roy

Iris by David Sims

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Gala Glamour

May 5th, 2009 |Posted by Janelle

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Lets be honest. Last night could have used some Alaia. While the famed designer (and his supermodel muses) chose to spend a quiet evening at home the rest of the fashion crowd was in full effect at the Met gala. For the most part the fashions were mundane and with the noted exception of Leighton Meester’s amazingly absurdist turn in LV even the risky choices weren’t much to talk about. Thank goodness for a select few who brought their good taste and A-game wearing outfits that truly made an impact. Here are MDC’s choices for best dressed of the evening. Which Met Gala ensembles were you loving?

1. Shalom Harlow : With her dramatic, statement making black frothy dress Shalom truly captured the ‘Model as Muse’ concept. Its not enough to just look pretty, you have to really set yourself apart from the crowd. In a sea of minis and staid red carpet creations Shalom was one of the few who took it to that next level.

Shalom Harlow

2 & 3 : Iris Strubegger & Anne Vyalitsyna : You cannot go wrong with Givenchy couture but Iris’ slicked back hair added an adrogynous vibe to her feminine yet edgy gown. Miss Anne V was simply delectable in Peter Som and showed you could still be incredibly sexy while working a ladylike look.

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4. Jessica Stam : Wham. Bam. Thank you. Stam. Incredible in Rodarte, one of the few minis that truly stood out.

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5 & 6: Natalia Vodianova & Nadja Auermann : Two women who have always gone their own direction with regards to fashion. Natalia makes shimmering pink fringe look palatable in Fortuny while Nadja’s platinum curls paired with Lanvin’s shimmering Grecian gown is a win win.

Natalia & Nadja

7. Amber Valletta : Two words : Lemon crush. Amber gets infinite bonus points for choosing vintage Galanos but the real beauty of this gown is the rich burst of yellow. With a color that eye-catching you don’t need much else.86351755VA016_The_Model_As_

8&9 : Catherine McNeil & Sasha Pivovarova

These two looks couldnt’ be more different but they suit their wearers to t. McNeil looks old school supermodel va va voom in Mouret while Sasha’s delightfully madcap feathered, tiaraed, completely over the top Valli is pure Miss Havisham chic! Love it or hate it you know it’s pure Sasha. Adding to the allure were her stunning Luigi Scialanga jewels. Talk about a statement necklace.

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10. Iman

Always refined, always elegant – in this Donna Karan number Iman looks like the regal grand dame that she is. Pure class.

Iman

Check out the beautiful interior at the gala. Don’t you wish you were here?

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Erotica, Romance

April 28th, 2009 |Posted by Janelle

There is something truly haunting about Daniel Jackson‘s Acne Paper portfolio of sensual faces. We teased you with a preview of Linda Vojtova‘s seductive shot but the whole story is just as good. Iris Strubegger, Sessilee Lopez, Anne Vyalitsyna, Adam Lundberg, Oraine Barrett, Diana Dondoe, Missy Rayder, Liu Wen, Alyssa Miller and Marina Perez each capture the right mix of refinement and carnality while Jackson’s dramatic use of lighting and color take the story to that next level. Many fashion stories attempt the erotic but few move beyond stereotypical “sexy” pictures and towards a deeper reflection on just what is desirable.

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Liu Wen

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Daniel Jackson for Acne Paper | Image Credit – FashionGoneRogue

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Venus Was Her Name…

April 15th, 2009 |Posted by Janelle

You’ve got to love Anne Vyalitsyna. The freckle faced stunner has had the coolest comeback in ages and with every editorial she proves herself anew. This month Anne’s decadent beauty gets the royal treatment in Dazed and Confused. Mariano Vivanco shoots the supermodel in shades of petal pink as she lends her own brand of sexiness to clothes from the most avant garde designers selected by stylist du jour Nicola Formichetti. Have Christopher Kane’s scallop-edged designs ever looked as lush as they do on Anne? No matter the designer Anne always brings that very special extra something that takes it to that next level.

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Old School

February 2nd, 2009 |Posted by Janelle

Fashion fans old enough to remember things like Vogue pre-Wintour and non-vintage Halston are already familiar with the work of Richard Avedon, the name alone instantly conjures images of ultimate glamor  This month Solve Sundsbo looks to the past for inspiration, transforming the new generation of models into vintage vixens. Early 80s Avedon and the models of that era – Iman, Paulina, Jerry and more – were the inspiration behind Sundsbo’s latest Vogue Nippon story. Jourdan Dunn, Anne Vyalitsyna, Magdalena Frackowiak & Bianca Balti all look ready for Studio 54 as they vamp it up for the cameras. The end result is arresting and oh so retro – were reminded of the classic Revlon ads and their tagline. Unforgettable.

Anne V, Jourdan, Magdelena & Bianca by Solve Sundsbo for Vogue Nippon March 08  | Scans by Cocojanna at BWG

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MDC hearts Anne V

January 8th, 2009 |Posted by Betty

After years of meeting models, Anne Vyalitsyna still stands out to us as one of the sweetest, hardworking and most professional around. Her recent show season (Prada, Miu Miu, Givenchy, Stella McCartney, Hermes) and her current work with French Vogue and i-D, prove that fashion definitely loves a comeback kid. For the latest i-D, Anne is paired with Boyd Holbrook for a romantically sweet editorial. Equal parts sexy and humorous Anne conveys both emotions perfectly, displaying the versatility that keeps her a coveted commodity.

Anne V and Boyd Holbrook. Ph: Matt Jones for i-D magazine February 2009. Pics courtesy of Women

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