Le Rouge et Le Noir
May 7th, 2010 Betty comments (59)Rare is the brand that people get excited about in terms of fashion, imagery AND casting. Givenchy by Riccardo Tisci is one of those and for F/W 10, WWD gives us a preview of the campaign with one exciting and unexpected face. Lea T, a Brazilian transsexual who is his former assistant and fit model joins longtime Tisci favorites Mariacarla Boscono and Simon Nessman. Returning face Jonathan Marquez appears as well, with a pink haired Malgosia Bela and Catherine McNeil adding supermodel vavoom. Fresh faces Joan Smalls, Ming Xi , Paolo Roldan and Willy Cartier appear in their first major campaign which was styled by Carine Roitfeld and shot by Mert Alas and Marcus Piggott. (Click here to read more about Riccardo’s thoughts on the campaign)

Simon, Catherine, Mariacarla, Ming Xi, Malgosia, Jonathan

Simon, Willy, Jonathan, Lea, Paolo
Images courtesy of Ford and Success
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May 7th, 2010
at 11:17 am
The first one is hot hot hot!!! I love it
May 7th, 2010
at 11:21 am
Malgosia Bela and Catherine McNeil in the same campaign!? Perfection .
May 7th, 2010
at 11:22 am
This is beyond stunning I was literally in awe when I saw this lastnight
http://trevofashionisto.blogspot.com
May 7th, 2010
at 11:32 am
Y Ming? Liu closed the show. I prefer Liu.
May 7th, 2010
at 11:33 am
finnaly, A transsexual broke in international fashion!!! Bravo,Riccardo Tisci!!.
Will it be more transsexual out in this fashion world?
May 7th, 2010
at 11:49 am
love simon & paolo!
May 7th, 2010
at 12:07 pm
I’m amazed, just a really great campaign.
Perfect Models, Stryling and Shots.
Hope it’s going to be an awesome campaign season.
May 7th, 2010
at 12:07 pm
Bela stole the shot. That’s why she’s an icon.
May 7th, 2010
at 12:17 pm
Givenchy – way to push the envelope. Diversity in fashion Rocks! And, oh such a Hot campaign to boot!
http://www.chungkitblog.wordpress.com
May 7th, 2010
at 12:23 pm
ming looks great but liu wen would have been so much better…
May 7th, 2010
at 12:37 pm
HOW IS THE TRANSEXUAL IN THE PICTURE ???????????
May 7th, 2010
at 1:04 pm
finally! the one i wait for every season. the saturated colors look so original. mariacarla is dynamite and finally catherine is back. best casting by far.
May 7th, 2010
at 1:05 pm
get it McNeil!
May 7th, 2010
at 1:12 pm
Ming Xi shines!!! There’s room for more than just one asian. Everyone here’s equally amazing though. Love Catherine and Malgosia’s hair.
May 7th, 2010
at 1:17 pm
Wow, Catherine was such a suprise for me, while she didn’t walk in the show.
I have to mention that Dafne Cejas is also included, but not in this shot.
Pity MCB is stsnding before catherine, but MCB looks great, too.
I don’t care about the rest, at all.
May 7th, 2010
at 1:23 pm
Can’t wait to see the part of Dafne + Joan. It’s breathing the campaign
http://allaboutmodels.blogspot.com/
May 7th, 2010
at 1:32 pm
Where’s Dafne Cejas? I thought she was suppose to be in the campaign too?
May 7th, 2010
at 1:46 pm
i love what i see with the casting and overall mood = a mix of ck one + helmut lang + bennetton
the styling looks better here – i wasn’t a fan of the runway presentation (the hair in the women’s runway show didn’t flatter the models.)
will there be accompanying videos?
i’d like to see givenchy collaborate with roberta close (my favorite brasilian trans)
May 7th, 2010
at 1:50 pm
I’m looking forward to seeing Dafne too!
May 7th, 2010
at 2:17 pm
This early campaign news is so exciting! Good to see the new kids after the shows popup in the mix. AND CATHERINE MCNEIL!!! She had seemed to really be falling off the radar to me, and I surely didntexpect to see her here. I’m just elated to see Mariacarla again, as we all know she is the ultimate muse of Tisci. She should have rights to the brand or something. I love her to def!!!! I love Simon Nessman even more than that. Five consecutive seasons at Givenchy is kinda unheard of for a male model, no? However, he is doin the damn thang. He is everywhere (edits, campaign cred), and is still rising, so it seems. (Watch out Mr. Giabiconi, Mr. O’Pry.) Good casting for this campaign, but wanna see more. Thanks Janelle for this ‘early-bird special’. Got my fashion fix today!
BTW………How many times has Mariacarla done Givenchy?
May 7th, 2010
at 2:17 pm
More Lea T please…..her beauty is haunting. ….
I love La Dolce Boscono’s body language here. Ming Xi is stunning!
May 7th, 2010
at 2:19 pm
Thank you Betty! (Gotta give your props. Sorry.)
May 7th, 2010
at 2:46 pm
WOW McNeil, Simon, Mariacarla and Willy goooood
)
May 7th, 2010
at 2:49 pm
Amazing. I think Lea T looks so stunning.
I as well cannot wait to see the rest of the campaign
May 7th, 2010
at 2:52 pm
Ohnooo, not Joan Smalls…..
May 7th, 2010
at 3:18 pm
The only thing I love about the campaign is the diversity of it
other than that, i find the campaign pretty boring
http://williscrazy.blogspot.com
May 7th, 2010
at 3:26 pm
this only proofs that trannies do it better… watch out women, we’re taking the world!!
May 7th, 2010
at 4:05 pm
Lea T looks fantastic…the whole campaign is fantastic! So happy to see Cat McNeil, too.
May 7th, 2010
at 4:59 pm
Cat looks spectacular. Very “rouge”.
May 7th, 2010
at 7:22 pm
Actually if this ad was in black and whit, the concept was too close to the “CK” campaign campaign from the ’90s with Kate Moss, Stella Tennant and Jenny Shimizu…
Thoughts?
May 7th, 2010
at 8:27 pm
Hi Betty, do you have any images of joan appearnece in the campaign?. Happy to see catherine mcneil in a big ad.
May 7th, 2010
at 11:20 pm
love the men’s campaign – androgyny at its best ! =]
May 7th, 2010
at 11:27 pm
the girls: love cat mac, and ming
the boys: wow simon never knew you could look so edgy. willy looks great profile, very andro
the transsexual: not cool, sorry
May 8th, 2010
at 12:45 am
Ugh, why do people keep saying Liu wen would be better?? Ming is far more beautiful physically IMO
May 8th, 2010
at 12:51 am
First glance.. perhaps I’ll muse elsewhere
Second glance…beauty and love becometh.
It is subtle but quite the eye catcher.
I find my eyes dissecting every line and piece. So vivid.
The gloves on Malgosia have got my name bedazzled all over them…
May 8th, 2010
at 12:57 am
That is very cool!
http://www.fusionofeffects.com
May 8th, 2010
at 1:14 am
Ming looks great with Mariacarla!Ming deserves it!Liu closing the show doesn’t necessarily mean she gets the campaign.Ming’s looks are much stronger than Liu TBH and I can totally see Ming going to be HUGE!
May 8th, 2010
at 2:36 am
somehow i don’t like Paolo
he looks so scary,i mean i do understand edgy and editorial,but he looks unpredictable^^
May 8th, 2010
at 8:44 am
oohhh…. i love love LOVE the first one! The colours are BEAUTIFUL. Mariacarla held the photo!!
May 8th, 2010
at 10:12 am
i had no idea it was a transexual. looked like a woman to me. haha I was trying to figure which one was forever, haha.
dont see why everyone is going goo goo ga ga over this campaign really. nothing that special. preferred last 2 seasons actually
May 8th, 2010
at 11:26 am
love mariacarla
May 8th, 2010
at 12:01 pm
simon the best..beautiful face
May 8th, 2010
at 1:38 pm
Queen Fierce mariacarla!!!
i love how relaxed she is in the photo.
i do hope though to see her stare in the next set of photos.
May 8th, 2010
at 2:33 pm
the pink hair is hot .
May 8th, 2010
at 4:21 pm
hm…another promising asian model? looks like they are really breaking some major barriers
May 8th, 2010
at 8:35 pm
A great campaign for a great collection! Killer cast!
http://myfashioninsider.blogspot.com/
May 8th, 2010
at 9:16 pm
Simon is the Lara stone of male models.and maria Carla is a dream.
May 9th, 2010
at 1:36 am
MALGOSIA AND CATHERINE ARE PERRRRRRRRRRRRRRRRRRRFECTION!!!!!!!!!!!!! Call me a cat, because those two, in this campaign, make me meow!! They are legendary!
May 9th, 2010
at 1:40 am
I guess i have been sleeping as i never realized it before, but two thumbs up to Next agency on this, the two stars are their girls. Go get’m
May 9th, 2010
at 1:48 am
PS… just read the comments… Toby K… i am not tranny obsessed, but get a life… they are part of the public that comsumes fashion. They too deserve representation. I guess you’re stuck in the 1930′s. Too bad for you, they’re fun and they SPEND $!
May 9th, 2010
at 5:26 pm
please dafne pictures for the next time …she is the model of the season
May 9th, 2010
at 6:34 pm
Lea T. seems like Jamie Bochert in this picture.
May 9th, 2010
at 6:44 pm
Yeah, Toby K. what’s up with you saying the transexual is not cool? Is it cus u didn’t like the pose? Or the fact that she is a transexual? What ever you meant it sounded pathetic and immature.
May 9th, 2010
at 8:41 pm
Lea T is divine! I’m soo glad Ming scored this one, let’s see her more often why don’t we!!!!
Thank you Ricardo for breaking the boundries and accentuating fashion in new ways. In brilliant ways! J’adore Givenchy la rouge et la noir!
May 9th, 2010
at 11:05 pm
Regarding Dafne and Joan, these were the only images released by Givenchy. And as to why they didn’t mention Dafne in the WWD article, who knows? I am old school and will only mention campaigns booked if sources like WWD mention it.
Betty
MDC
May 10th, 2010
at 5:58 pm
CATHERINE MC NEIL so Chic in the shadows – YOU ARE MAJOR !!!!
May 11th, 2010
at 12:38 pm
maria carla, number one forever
May 11th, 2010
at 1:51 pm
I love the incorporation of red into this collection. A bold choice, but a necessary one.
http://dressedfordinner.wordpress.com
May 11th, 2010
at 7:03 pm
malgosia super with pink hair!!