Shades of Armor

April 28th, 2010 Posted by contributor comments (16)

Spring may have a bit of trouble arriving here in NY but that doesn’t mean the onslaught of eyewear ads have stopped. The men’s eyewear campaigns are proving their undeniable love for aviators. Dolce & Gabbana chose a gold rimmed aviator style for their S/S 10 campaign while Prada opted for a white rimmed one. Hugo Boss offers a simplistic take on the style with a classic black rim pair. The aviators seem to be the preferred style by stylists as well, several making their way into a British GQ editorial showing the fluid transition from an athletic to a western look. Other popular shapes? Burberry‘s rectangular frame is unusual, while Ermenegildo Zegna did their take on the classic Rayban Wayfarer shape. Mysterious, sexy, practical. Are you tempted to pick up any of these? (story by Arianna Gross)

Jacey by Max Vadukul for British GQ May 2010.

Our favorite Purple editor (on the right) with his friend Andre.


  1. grant says:

    The Ermenegildo Zegna one looks great! Definitely going to pick those up.

  2. Nigel S. says:

    Zegna & Dolce for me.
    The Zegna campaign is quite beautiful.
    Due largely inpart to the ever-dapper Senor Elcacho of course. The sunnies are lovely.

  3. peterModelObsessed says:

    David Gandy’s commanding presence and in-your-face sex appeal catapults Dolce and Gabbana campaign to the next level!

    but I must say, Prada’s use of shape and proportion is mystical and alluring!

    Zegna is just Chic!

  4. peterModelObsessed says:

    Nigel S sounds like Bruno Tonioli!

  5. lasher says:

    DG is a good pic indeed…..but they should change the models…every season the same models over and boring

  6. mr. fffun says:

    those white Prada shades look vivid.
    great article.

  7. lily says:

    who is the model (men) of prada ?
    and burberry ??

  8. ChanR says:

    gucci for me

  9. Browne says:

    I love Oriol Elcacho in the Zenga campaign. It reminds me of the serene Spring ’07 Bottega Veneta ads.

  10. beachboyy101 says:

    Dolce & Gabbana very NICE!!

  11. Jimmy says:

    I been thinking about getting the Dolce pair, it just commands presence.


  12. GP says:

    Dolce for me….

  13. Garrett says:

    I’m sold on Dolce and Prada…will pick up one of each 😀

  14. AL.W says:


  15. JoltofDavid says:

    Dolce looks ridiculously hot. As for the eyewear, I’m looking for a certain pair from Dries Van Noten.

  16. Nigel S. says:

    Lol@ Peter. I freakin’ love me some Bruno Tonioli!

Post a Comment:

Name (required)

Mail (will not be published) (required)


follow @models on twitter