Alexander Wang knows how to hold your attention and the designer always manages to surprise with his provocative campaigns. For fall Wang has got things on lockdown – literally. Citing the idea of “survival mode” as an inspiration Wang and Steven Klein (Art Partner) serve up women’s prison imagery with a fashion twist. Anna Ewers, Vanessa Moody, Lexi Boling, Katlin Aas and Kat Hessen sport the utilitarian fall collection as they’re plunged into a world of strict rules, strip searches and confinement. With Karl Templer styling you’re not going to see any orange jumpsuits and the girls look exceptional even as they impatiently await sentencing. All in all the ads mesh perfectly with the label’s spirit of youthful rebellion and provide the season’s most in-your-face campaign moment via that extreme on the floor shot.
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