Banal Plus

The normcore trend has been the subject of much debate – is it chic, is it lazy, is it even a legitimate trend at all? Craig McDean and Edward Enninful take on the look in the pages of W Magazine with an editorial that mixes the best in designer gear with everyday staples like Adidas tube socks and white clogs – the kind of items you’re more likely to find in the closets of athletes than amongst the accessories utilized in a fashion story. With boy short bowl cuts by James Pecis (London: D + V Management , New York: D + V Management) and minimal makeup by Fulvia Farolfi (ArtList Paris) models Daiane ConteratoGrace MaharyAymeline ValadeManuela FreyKatlin AasAmanda Murphy and Fei Fei Sun look equal parts haute and banal.

See the full story on W 


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