After that impressive supermarket set for the fall show you might have expected Chanel to deliver a campaign filled with walls of groceries and models pushing carts to the checkout line, but Karl Lagerfeld likes to keep us on our toes. Eschewing the familiar and taking the brand’s imagery into an even more unexpected place Karl sets the fall ads in a boxing gym. We’re sure more than a few fights have broken out over Chanel’s quilted bags and little black jackets so the venue seems oddly fitting. Cara Delevingne and Binx Walton are front and center in Lagerfeld’s images looking cool and chic amidst the gritty backdrop – considering the collection’s sportswear leanings the ultra-cool ads seem right on target.
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