Proenza Schouler ‘s fall campaign kicks off with a bang, David Sims shoots show opener Julia Bergshoeff in the duo’s kinetic designs for a striking set of images. In the capable hands of Marie Chaix (Art Partner) the collection comes to life the black and white patterns popping against the bright background. The effervescent, Ron Nagle influenced autumn collection explored ideas about action and motion and those themes repeat here. Bleached brows courtesy of Diane Kendal and a sleek coif by Guido Palau complete the vibe to create a look worthy of Jack & Lazaro’s cool girls.
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