Gucci’s Girls

Gucci has always had a clear understanding of its ideal woman and each season it picks a cast that reflects that ethos. This time around Frida Gianinni and co. take things one step further with a campaign featuring seven top models who exemplify the modern Gucci woman. Anja Rubik, Joan Smalls, Raquel Zimmermann, Nadja Bender, Suvi Koponen, Karmen Pedaru and Natasha Poly  feature in stylized shots by Mert Alas and Marcus Piggott. (Art Partner) In a season filled with high concept campaigns it’s refreshing to see ads where the clothes and the girls are at the forefront. The collection’s pastel tones and ultra-luxe accessories are front and center in the simple studio shots that make every item look like a must have.

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14 Comments
  1. Great cast love the shot with Joan. But one major Gucci face is missing. Where is Abbey Lee!

  2. And Queen Poly the eternal Gucci Girl is back ! Simple & clean, easy to eyes yet refreshing, modern & strong. Very Gucci – HALLELUJAH !

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