As one of the ultimate luxury brands Louis Vuitton has to take things just one step further than the rest. Case in point Nicolas Ghesquière‘s first campaign for LV, which boasts three of photography’s biggest names – Juergen Teller, Bruce Weber and Annie Leibovitz. Each superstar was given free reign to interpret Ghesquière’s fall collection and photograph some of his many muses. Naturally Liya Kebede, Freja Beha Erichsen and Charlotte Gainsbourg make appearances and newcomers Jean Campbell and Kirstin Liljegren star alongside the three Ghesquière vets. The striking Series 1 ads are a completely new direction for LV and serve to usher in the brands thrilling new chapter under Ghesquière.