For their latest fragrance commercial, Dior continues its collaboration with some of the hottest names in the film industry. Following Sofia Coppola and Natalie Portman’s girlish videos for the Miss Dior fragrance, the storied French fashion house tapped indie visionary Harmony Korine, of Kids (1995) and Spring Breakers (2013) fame, to shoot campaign star Sasha Luss in a hypnotic promo for the brand styled by Carlyne Cerf De Dudzeele. The clip, at just over a minute, combines found-footage aesthetics, digital animations, and a sampling from South African rap duo Die Antwoord to conjure a psychedelic scene. Sasha, barefoot in Raf Simons’ Spring ‘14 couture collection, revels like Alice in Wonderland lost at Versailles, striking a winning balance for the brand’s fresh yet classic look.
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