Jamie Bochert is cool without even trying, so it’s no wonder that brands go to her when they’re in search of that intangible it-factor. Case in point the new chapter from The Line , the ultra luxe e-commerce destination that is home to cutting edge labels like Altuzarra, J.W. Anderson, Protagonist and Reed Krakoff. Shot by Matthew Sprout and styled by Vanessa Traina (Management + Artists), the serene images feature Jamie in a series of looks that seems culled from the perfect closet. Clean lines, cool tones and an appealingly minimal aesthetic dominate the story and the pared down feel keeps things modern. Countless lines are expanding into the realm of content, but The Line‘s simple, elegant take on editorial is among the most appealing we’ve seen.