When Jeremy Scott‘s exuberant vision for Moschino premiered on the fall runways the collection provided fashion fans with a tongue in cheek take on consumerism via fast food logos and larger than life slogans. For the corresponding campaign Scott’s outlandish clothes are balanced by elegant Steven Meisel shots of the biggest supermodels. Linda Evangelista, Carolyn Murphy, Raquel Zimmermann, Stella Tennant, Karen Elson and Saskia de Brauw feature in Meisel’s chic black and white portraits appearing chic even while clutching Big Mac bags and blingy baseball caps. With its mix of high and low, humorous and haute the campaign is a perfect representation of the Moschino ethos.
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