In fashion, a true radical is a rarity, but new magazine PYLOT, based in the UK, is launching this week with the objective that’s sure to shake things up. Beginning with their first issue, “The Craft Issue,” the team at PYLOT is committed to presenting an entirely analog fashion magazine. Taking that dedication one step further, PYLOT plans to abstain from beauty retouching entirely. In the words of editor-in-chief Max Barnett, “This means we do not: brighten teeth, whiten eyes, remove spots/moles or liquefy the shape of the body in order to change/shrink it.” This standard even extends to the magazine’s advertisers, who are required to reshoot images in order to adhere to the PYLOT policy. The magazine will, however, utilize Photoshop to color balance and brighten images, necessary concessions in a digital era.
Delivering an array of content as unique as its medium, PYLOT’s inaugural issue foregrounds special analog processes and intricate set design to produce wildly innovative imagery. For instance, for the womenswear cover with set design by David Curtis-Ring, photographer Kasia Wozniak employed a “wet plate” finish, resurrecting a technique from the mid-19th century. On the contrary, the menswear cover features a more modern look styled by Peter Kinane with set design by Alùn Davies.
Check out a selection from PYLOT Issue #1 and order your copy at http://pylotmagazine.com/magazine/.
Spotlight on Ukrainian photographers, Synchrodogs. Images exlusively for PYLOT © Syncrodogs.
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