Natural Wonder

Scandinavia SSAW Magazine and Frida Gustavsson team up again for another inspiring fashion moment. You may remember the previous edition of Scandinavia SSAW and its wholly unique covers featuring Frida – this time around the story takes on a fantastical element. Shot in the mountains of Norway by photography duo Boe Marion with creative direction by Jakob Hysén Hedberg and styling by Oscar Lange, the vibrant images pull you into a lush world that is rustic and refined at the same time. Sporting chunky sweaters, overcoats and the occasional ornate gown Frida looks exquisite and the portraits by Boe Marion with their collage detail and arresting natural backdrop are absolutely spectacular.

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25 Comments
  1. this is absolutely beautiful.
    the colors, the light, frida, finally a project where everything matches perfectly.

  2. I can only repeat what Liv said, best editorial of 2013

    They should be displaced at an exhibition, no doubt

  3. it’s so nice to see when so many things come together to create this kind of magic! I love everything about this editorial, and I usually don’t leave comments but this is stunning! Congrats on the team, and of course, on the beautiful Frida. Best Editorial 2013 hands down!

  4. Exemplary. What an inspired edit.
    Some of the very finest in a long time.

    I envision that this particular creative team (and Frida) will have a lucrative 2014 – and beyond – with this level of work.

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