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First Look: Hercules ❤ New York

September 26th, 2013 Posted by jonathanshia comments (5)

The heavyweight Spanish menswear magazine Hercules Universal is no stranger to the long-distance haul, having devoted previous issues to far-flung locales like China and South Africa. The Fall 2013 issue finds itself a bit closer to home, focusing on the vibrant energy of the world’s capital, New York City. Several of the most talented photographers and stylists working today join forces in the eclectic stories, which showcase the beautiful Fall collections against the backdrop of the ever-changing city. Polish photographer Maciek Kobielski‘s stark black-and-white cover story features the Dane Mathias Lauridsen styled by Swede Zara Zachrisson and Darcy Backlar (Paris: Management + Artists, New York: Management + Artists), all of whom, like many in these pages—and countless immigrants before them— now call New York home. David Agbodji takes a star turn with an uptown elegance in Bruno Staub (De Facto)’s gorgeous feature styled by Miguel Arnau. Sean O’Pry brings his timeless cool to the city streets in Txema Yeste‘s contemplative story with styling by Francesco Sourigues.

The rest of the roster is equally strong, with newer faces like Dominik Bauer, Tidiou M’Baye, O’Shea Robertson and Louis Steyaert taking their places alongside seasoned pros like Clement Chabernaud, Marcel Castenmiller, Miles McMillan—and a few veterans like RJ Rogenski and Aiden Shaw—in features lensed by Giampaolo Sgura, Carlotta Manaigo, Ben Weller, Axel Lindahl, and Zachary Hadley. The rich stories offer small peeks into the city’s bustling diversity, proof that even a lifelong New Yorker can always find something new and exciting just around the corner.

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5 Comments

  1. B says:

    All are beautiful and real nice photography as well but I must say Mathias Lauridsen has one of the most beautiful faces in the world. He would have been beautiful in any time, and any era, to men and women.

  2. Mia says:

    LOVE LOVE LOVE LOVE LOOOOVE Mathias!

  3. subnormal magazine says:

    Great looking guys here, but come on, lose the freaking cigarettes already! This is not 1950! News flash: Smoking cigarettes cause CANCER. News flash two: Second hand smoke exposure in enough quantities causes CANCER. What is cool and fashionable about DISEASE and DYING? Promoting cigarettes is NOT Herculian, it is weak and stupid!

  4. Gustavo says:

    Mathias and RJ still look incredible, time has played its part extremely well on them!

  5. Ryo Stylin says:

    I really loved Hercules’ last three issues, from Cuba to South Africa, and was really looking forward to another issue of escapism and creativity, a ‘far-flung’ locale as you put it, rendered feerique and magical by ‘subversive’ lenses and hyperbolic pen. But alas, shopworn New York is what the editors decided for f/w. So maybe London, Milan and Paris are next?

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