The allure of the unexpected has always been a part of JW Anderson‘s aesthetic and for the line’s first campaign Anderson goes for imagery with an off-kilter appeal. Shot by Jamie Hawkesworth and styled by Benjamin Bruno, art direction by Christopher Simmonds and creative direction by Jefferson Hack‘s MAD London the campaign focuses on contrasting shots of a high ponytail sporting blonde and a male model carrying the ultimate statement accessory – a severed car door. The clash of visual cues and the simple, refined photography make for a ad that feels as fresh as Anderson’s fall collection.
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