Campaign Brief

January 10th, 2013 Posted by Janelle comments (15)

Stunning S/S campaigns keep coming in, take a look at some of the best ads to hit magazines of late.


Nicolas Ghesquiere (Designer) | Steven Meisel (Photographer) |  Kirstin LiljegrenKremi Otashliyska & Sam Rollinson (Models)

The final Nicolas Ghesquiere for Balenciaga collection is given the royal treatment in Steven Meisel‘s elegant new campaign for the luxe brand. Kirstin LiljegrenKremi Otashliyska and Sam Rollinson star in the simple black and white images, which focus on the power of the clothing rather than elaborate set ups or outlandish imagery.


Karl Lagerfeld ( Designer & Photographer) | Saskia de Brauw & Kati Nescher (Models)

Karl Lagerfeld shoots the dream team of Kati Nescher and Saskia de Brauw in Fendi’s colorful ads. With accessories serving as a focal point alongside the the vibrant geometric patterns of the S/S collection, Lagerfeld’s shots are a less is more take on Fendi’s opulent glamour.


Clare Waight-Keller (Designer) | Glen Luchford (Photographer) | Camille Bidault Waddington (Fashion Editor/Stylist) | Garren (Hair Stylist) | Aaron de Mey (Makeup Artist) | Anatole Rainey (Manicurist) | Fabien Baron (Art Director) | Michelle Lee for KCD (Casting Director) | Caroline Brasch NielsenNadja BenderRosie Tapner & Tilda Lindstam (Models)

 The ultimate cool girls gathering, Caroline Brasch NielsenNadja BenderRosie Tapner and Tilda Lindstam hanging out in head to toe Chloe looking like extras from an especially chic episode of Girls.


Frida Gianinni (Designer) | Mert Alas and Marcus Piggott (Photographers) | Karmen Pedaru & Anja Rubik (Models)

Karmen, Anja, Mert Alas and Marcus Piggott – when you have all that, nothing more is needed.

Jil Sander (Designer) | David Sims (Photographer) | Juliane Grüner and Otto Lotz (Models)

Jil is back! With Sander back at the helm of her eponymous line, it is only natural that the S/S 13 campaign would have a completely different look and feel from what we’ve seen from the brand of late. David Sims shoots futuristic ad images that are completely in line with the streamlined Sander vibe, while Juliane Grüner and Otto Lotz perfectly embody the effortless chic of Sander’s aesthetic.


Raf Simons (Designer) | Willy Vanderperre (Photographer) | Olivier Rizzo (Fashion Editor/Stylist) | Anthony Turner (Hair Stylist) | Aaron de Mey (Makeup Artist) | Piers Hanmer (Set Designer) | Anna Martynova, Daiane Conterato, Marie Piovesan, Nicole Pollard, Daria Strokous (Models)

We expect nothing less than the pinacle of elegance from fashion’s most storied house and Willy Vanderperre (Paris: Management + Artists, New York: Management + Artists) delivers with a series of campaign images that effortlessly capture Raf Simons’ minimalist vision for Dior. The new look (pun intended) of the campaign feels refreshing and completely in line with the collection.

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  1. Morgane says:

    Dior, Gucci and Balenciage are my favorites!

  2. Morgane says:

    * Balenciaga

  3. miguel says:

    I see nothing special and new in the first pictures. A little of the same…steven…
    And Gucci, a little boring…

  4. Teng says:

    Would love to know what ad agencies are working on these as well. MM + Gucci gives classic. Love!

  5. Marty says:

    Balenchiga and Gucci are quite amazing this season.

  6. oscar1 says:

    yeah its tiring to see karmen every season for gucci. boredom.

  7. Sonya says:

    love the attitude in balengiaga. fendi is bland, Joan Smalls did better. gucci is a replicate every season with Karmen Pedaru, they need to bring back Natasha Poly. I mean how long until they realize…

  8. Brenda says:

    why is Anja playing second fiddle to Karmen P. thats crazy and questionable.

  9. Model man says:

    The Dior ads are divine. Love the new direction of the house. So clean, so chic, so new.

  10. Joe says:

    Balenciaga or Gucci are my favourites

  11. Robert D. says:

    Best Balenciaga ads in eternity!!!! They finally have energy to them.
    Karmen is a Gucci exclusive, so be prepared to see her for a WHILE! xD
    I’m loving the return of Anja. The perfect Gucci ad to me would be by bringing Anja, Abbey, Natasha, Joan, and Karmen.
    I really don’t know what Fendi is thinking, I understand they’re more of a accessory brand BUT STILL! They need to bring back Anja.

  12. morgan says:

    must say that dior looks much more refreshing in campaigns then on catwalks.

  13. brucegisele says:

    Good balencaiga… chole cast …. i dont think their cool enough to pull it….. and GUcci was missing JOan SMalls .. to complete that campaign.

  14. ellen says:

    looking at the campaigns; it’s beyond me that saskia is #11. MDC made a complete fool out themselves by doing that. Aymeline and Kati should never be higher then Saskia. Saskia should be #3.

    And as everyone can see; Karlie should have been #1. Joan has only just a mg campaign! one OG campaign for the number 1? It’s sad. And Karlie also has a vs contract now.

    Bette at 24 is way to low. Come on, mdc be real.

  15. you says:

    Very nice write-up. I absolutely love this site. Keep writing!

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