In the years since Tom Ford’s departure Gucci may have turned down the heat but they’ve amped up the rock n’ roll cool of their campaign imagery. This season’s Inez van Lamsweerde and Vinoodh Matadin extravaganza focuses on the kind of club scene every one wants to be a part of. Cool kids like Christian Brylle, Freja Beha Erichsen, Myf Shepherd, Dree Hemingway, Anja Rubik,Â Natasha Poly and Abbey Lee Kershaw rock it out on the dancefloor while high fashion MVPs Jacquetta Wheeler, Raquel Zimmermann and Jamie Bochert play it cool. Just what song do you think is playing in the background of all this madness?
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