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Into The Groove
August 5th, 2009 Janelle comments (49)In the years since Tom Ford’s departure Gucci may have turned down the heat but they’ve amped up the rock n’ roll cool of their campaign imagery. This season’s Inez van Lamsweerde and Vinoodh Matadin extravaganza focuses on the kind of club scene every one wants to be a part of. Cool kids like Christian Brylle, Freja Beha Erichsen, Myf Shepherd, Dree Hemingway, Anja Rubik, Natasha Poly and Abbey Lee Kershaw rock it out on the dancefloor while high fashion MVPs Jacquetta Wheeler, Raquel Zimmermann and Jamie Bochert play it cool. Just what song do you think is playing in the background of all this madness?
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August 5th, 2009
at 3:35 pm
this is so BORING!
August 5th, 2009
at 3:39 pm
amazing, i wanna see all the pictures!
August 5th, 2009
at 3:40 pm
it’s very cool, it’s very modern….
August 5th, 2009
at 3:45 pm
WOW so nice
GUCCI you rock
August 5th, 2009
at 3:50 pm
This image is stunning, possibly to stunning that it distracts me from the astethic of the clothing.. Great Cast
August 5th, 2009
at 4:27 pm
This ad sort of reminds me of the Tom Ford days with Ms Roitfeld. I like it!
August 5th, 2009
at 4:40 pm
Waste of a good cast. Seriously, they could do better than this with Raquel,Anja and Freja.
August 5th, 2009
at 4:46 pm
I fucking love this! Raquel is one of my favorites right now. And I have always loved Natasha Poly. Jamie Bochart is on fire for me right now! If Lara was here, then this would be the best ad ever for me.
August 5th, 2009
at 4:48 pm
LOVE IT!!!!! LOOOOOOOOOVE ANJA!
August 5th, 2009
at 6:05 pm
Why isn’t Raquel part of the Money Girls? She has new work all the time.
August 5th, 2009
at 6:07 pm
agynes deyn for burberry much? (:
August 5th, 2009
at 6:32 pm
looove it and it does makes me wanan be a part of it
im not feeling the guys though….
August 5th, 2009
at 8:08 pm
where is the COLOR?
August 5th, 2009
at 9:46 pm
What’s wrong with Natasha’s nose……..???
August 5th, 2009
at 10:51 pm
u forgot to say natasha poly in your text
August 5th, 2009
at 11:10 pm
Raquel’s pose in the second pic is insane… i absolutely love it.
August 6th, 2009
at 1:51 am
How could you forget to mention Natasha Poly.. she’s the real magic in this campaign.. shame..
August 6th, 2009
at 5:59 am
argh!
you guys forgot to credit natasha poly who was features so obviously in the ad campaign.
oh well.
x M
August 6th, 2009
at 6:42 am
yeah i guess why all the bad comments are gone…for sure they are not allowed because models.com advertize gucci…honestly this campaign sucks…does anybody remember the hanna,daria,dewi campaigns with Testino??comparing to this i think its time Frida to departure herself from Gucci…bring back Tom, coz this thing sucks!!!
August 6th, 2009
at 6:58 am
http://www.youtube.com/watch?v=9UcY_KsvHho&feature=related
August 6th, 2009
at 7:06 am
I think this picture would look better if it would not be a “montage”…
August 6th, 2009
at 8:12 am
Love It!!!
August 6th, 2009
at 9:44 am
myf! myf! myf! completely sexy!
August 6th, 2009
at 9:46 am
who compare this to the Tom Ford ads..really doesnt know a thing about style….
August 6th, 2009
at 10:34 am
Raquel is proving every day why the number 001 … Oh wait because of the new campaign is coming star by Hermes … secure that no one blonde!
August 6th, 2009
at 11:51 am
To Vasko,
Gucci does not advertise with us. If you have intelligent and thoughtful comments on the topic, even if it’s criticism, it will be published.
Betty
MDC
August 6th, 2009
at 11:53 am
Myf is the newest , youngest and coooooolest the others have all been on the dancefloor for too long
August 6th, 2009
at 12:43 pm
I LOVE GUCCI!!!
August 6th, 2009
at 4:04 pm
Freja would look so much better if her mouth was closed. these remind me of those horrible D&G ad’s. but Abbey Definitely takes the cake in this entire spread. her hair and body movement are perfect. But whoever did the art direction for this is completely lost.
August 6th, 2009
at 4:09 pm
why isn’t anyone paying attention to the fact that ABBEY LEE is ROCKING THIS AD! You can barely even see Myf in the back. I think Freja looks stupid, what is with that. I agree with LaSucks, you are right on point. This is so bad I don’t even want to look at it.
August 6th, 2009
at 4:11 pm
why did someone’s comment get erased…is models.com really that biased about what’s said about certain models. i can’t believe that!!
August 6th, 2009
at 4:35 pm
Allow me to field this question about comment deletion.
Firstly, comments are almost never deleted. They’re either approved or unapproved. If you don’t see your comment immediately that means its in the queue to be approved.
Secondly, when you post multiple comments under different usernames but with the same IP address – particularly incoherent, vitriolic comments containing profanity it decreases the chances of your comment being approved. Hence the reason why “someone” didn’t get their comment on the site.
I hope this clears up any confusion on that subject.
August 6th, 2009
at 8:20 pm
haha, when i looked at the first picture i didnt notice Freja i was looking at Natasha, but then i looked at it again and i noticed Freja .. haha
August 7th, 2009
at 5:11 am
This is almost AMAZING!!! but in fact a mess.
A complete mish mash of models and Christian Brylle thrown in for no apparent reason.
And where’s the colour???
August 7th, 2009
at 8:19 am
Oh my god, Christian’s nipple piercing
UGGH!!
This ad is bit unoriginal
it just looks like a bad TIGI ad.
August 7th, 2009
at 12:05 pm
I love this ad,is very Gucci like Tom Ford did years ago but still feel something is missing. Don;t know what , can someome tell me?
August 7th, 2009
at 10:45 pm
Who’s the model with the tattoo?
August 8th, 2009
at 12:07 pm
^ The model with the tattoo is Freja Beha Erichsen.
August 8th, 2009
at 3:08 pm
Natasha definitely the star of this campiagn once you’ve seen all the pics, she is front and center in almost every pic
August 9th, 2009
at 12:43 am
this is so cool!
August 9th, 2009
at 11:23 am
OK I LOVE>> Raquel(Amazing) POly( That Stare) Abbey( Rockin It as a brunette) Jamie( classic) Myf ( my fav new comer)oh yes and Anja( she is Gucci).. I hate Freja( looks Cheap) Jaquetta( why) and Dree( WHy) Ugh!!
August 10th, 2009
at 11:39 pm
I just don’t get it,the ad looks a whole mess!! but i just love Freja~~~why would anybody say she looks “cheap”?!I hate abbey lee,and Raquel’s pose is very weird
August 11th, 2009
at 10:37 am
Freja won this campaign…
Love her or hate her, she pulls all eyes on her….
that’s why her name comes up here, negative or positive…
in the sea of models, she stood out….like her GAP ad.
August 12th, 2009
at 4:46 am
Freja Cheap???
Are you clinically Insane…?
She HOT!
Just not in this photo…
The photo Looks Shit ..The Models Look Bored Doing Random Moves.
And the Duddee Is Like Stretching Like CRAZY
August 12th, 2009
at 11:39 am
I think GUCCI’s theme here are….
“Shiney, Disco Kids”!!!
August 15th, 2009
at 10:19 pm
i love Natasha Poly’s hair in this photo shoot
August 20th, 2009
at 8:54 pm
the number 1 top raquel ( brazil ) is so amazing !
August 27th, 2009
at 9:36 am
i love the campaign especially freja
its just to bad that none of the magazines
are actually printing the one with freja on them………..
October 1st, 2009
at 10:31 am
One of my favorite Gucci campaigns ever. Freja, Anja, Abbey and Christian Brylle are my favorites here.