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Exclusive: Lane Crawford Behind the Scenes
July 31st, 2012 Janelle comments (7)The statement-making fashions of the season come to life in Lane Crawford’s first-ever campaign film. Nick Knight brings his visionary touch to the project, taking Chinese beauties Ming Xi, Xiao Wen Ju, and Wang Xiao, transforming them into fantastical sartorial sirens in a mind-bending clip. Superstar stylist Edward Enninful creates the ultimate modern wardrobe using a selection of key pieces from names like Azzedine Alaïa, Alexander McQueen, Altuzarra, Balenciaga, Celine Jil Sander, Proenza Schouler, and Yves Saint Laurent – just to name a few. The depth and variety of the labels featured speaks to the impeccably curated Lane Crawford selection and is tailored to the taste point of a consumer who knows their fashion heavyweights. Enninful’s pitch perfect seasonal edit and Knight’s surrealist perspective combine for a unique and engrossing campaign experience.
Take an exclusive first look below, in a behind the scenes video of Lane Crawford’s first ever campaign film to see the work that went in to creating the brand’s seasonal vision. See the new campaign in full on LaneCrawford.com
LANE CRAWFORD F/W 12 – DIRECTOR Nick Knight | STYLING Edward Enninful | HAIR Sam McKnight | MAKEUP Val Garland
Lane Crawford Behind the Scenes F/W 12 from models.com on Vimeo.
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July 31st, 2012
at 2:45 pm
I love Lane Crawford and they always have some of the best advertisements I love the fact they use Chinese models and actress.
August 1st, 2012
at 9:25 am
Very well done, excellent an interesting casting
eg
August 3rd, 2012
at 10:58 pm
What is the name of the song/music?
August 7th, 2012
at 10:13 pm
Astonishing movement.. Nick Knight must have salivated an ocean.
August 8th, 2012
at 3:41 am
I wanna know the song too.. anyone can help?
August 10th, 2012
at 2:25 am
Amazing
those Asian models are finally finally getting notice more!
August 10th, 2012
at 10:26 pm
Lane Crawford steps up their game season after season… Simple ads with a very clear message… Gorgeous styling, such versatility in terms of model casting and photography choice/mood for their ads
Kudos!!!
<3 <3 <3