When we think of David Sims we think of stark black and white portraits, an avant garde take on minimalism, a thousand American Vogue studio stories featuring Raquel Zimmermann and countless other familiar Sims favorites. Not one to rest on his laurels, Sims goes off in a wildly psychedelic direction for Alexander McQueen‘s campaign film featuring Suvi Koponen. Where the campaign was all about pop colors and those exquisite fall looks – complete with iconic visor shades – the video plays out like a kinetic video game. With all the flashing lights and mind bending moments it is a little hard to take in the clothes, but Sims certainly knows how to get your attention.
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