Love by H&M

April 20th, 2012 Posted by Janelle comments (5)

H&M offers a kiss for a cause with their latest campaign for Fashion Against Aids. Directed by Dan Martensen and featuring a cast of model couples, the ad is cool, romantic and offers a look at the most important thing there is – love. Of course H&M isn’t just offering lip service – 25% of the purchase price of all Fashion Against Aids items goes towards AIDS Prevention. MDC caught up with the campaign’s casting directors Daniel Peddle & Drew Dasent at Daniel Peddle Casting to find out more about the ad and the process behind the scenes.

MDC: What was the most enjoyable aspect of casting this campaign?

Daniel and Drew: Working with Jenny Friedberg at Creative Chaos on such a positive campaign and meeting such amazingly diverse real couples in love.

MDC: Fashion has always been such a huge support in the fight against AIDS. What other charities or initiatives have caught your eye?

Daniel and Drew: Doctors Without Borders does incredible work, Operation Smile is another favorite of ours which is enjoying a boost from supporters in fashion like Lydia Hearst and J. Lindeberg. We also are big fans of the work of God’s Love We Deliver.

MDC: What do you hope that people will take away after viewing this campaign?

Daniel and Drew: That we really are all the same and love has no boundaries.

For full campaign credits, click here.


Kel and Miles


Taylor and Mackenzie


Adam and Karolina B


Loammi and Mitch


Sedene and Austin


India and Brettony


Oscar and Alana

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5 Comments

  1. Tommy Jensen says:

    John Robert Holbrook (JR Holbrook) is our favorite fashion designer, actor and author! We would like to know more about him! Please!

  2. TeeVanity says:

    Love these!

  3. Marco says:

    I think is cool!!!

  4. Molly says:

    Embarrassed tv feeling

  5. oscarG says:

    Great campaign! Love the tribal pieces.

    http://basicmob.blogspot.com

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