Spring Awakening

Spring/Summer 2012 has proved to be a great run for a string of first timers for their respective houses; many of them also choosing new faces to front their campaigns for the season. How do you think these guys have fared?

Greg Nawrat for Gucci by Mert Alas and Marcus Piggott | Alex Cunha for Bottega Veneta by Jack Pierson

While usually having a bevy of models in their ads, Gucci went solo this season with new and fresh faced Greg Nawrat. It also seems that Bottega Veneta had the same idea and tapped spring show opener Alex Cunha to star in their campaign, shot by contemporary artist Jack Pierson.

Simon Nessman for Giorgio Armani by Mert Alas and Marcus Piggott | Ryan Barrett for Versace by Mert Alas and Marcus Piggott

Running champs of the campaign season again, Mert Alas and Marcus Piggott explored two different sides with Giorgio Armani and Versace. Simon Nessman solidifies his place on our list in a sleek and simple setting while relatively unknown British face Ryan Barrett snags an only guy campaign beside the illustrious Gisele.

Baptiste Radufe for Yves Saint Laurent by David Sims | Florian Van Bael for Emporio Armani by Alasdair McLellan

Coincidence that a pair of black and white ads feature new Belgians? One of our Top Newcomers this past season, Baptiste Radufe shows us there’s a new Baptiste in town starring in Yves Saint Laurent‘s sleek spring looks. Another one of our Top Newcomers, Florian Van Bael is set on the streets of Hong Kong shot by Alasdair McLellan for Emporio Armani‘s latest campaign.

Noah Mills for Salvatore Ferragamo by Mikael Jansson | Simone Nobili & Chris Moore for Givenchy by Mert Alas & Marcus Piggott

Classic good looks seem to be the key to success, and Noah Mills is proof that it’s true. Shot on location in Jamaica by Mikael Jansson, Noah continues the tradition of the luxurious lifestyle of the brand. On the opposite side of Salvatore Ferragamo, new faces Simone Nobili and Chris Moore hold their own in Givenchy‘s dark and moody spring ads by Mert Alas and Marcus Piggott.

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  1. Yeah. It looks like a big turn is coming for Top 50 Men. A whole lotta new faces this season for the big brands. So happy Simon has graduated to Goorgio Armani this season. He is just capital I.T., point blank. Has been wonderful watching his ascension. (I remember when he debuted on Top 50 in Feb. 08, and his first big edit in V Man FW07 by Hedi.) And Mr. Noah Mills is still missing from the Icons list. Why you say, BECAUSE HE IS JUST THAT!! He has had such an awesome career, and longevity. But with the campaigns, I hope to see more present top faces in upcoming ad campaign debuts. (Anybody know anything about Kenzo or Etro?? Better yet Calvin Klein??)

  2. newcomers have less expensive day rates, that´s why the maisons have chosen them. Fashion is no longer on its peak my dears!! :/

  3. Love Alex Cunha! SO happy for him, and the ad is gorgeous. Greg Nawrat is stunning, and looks great in Gucci…those eyes.

    Simon Nessman always brings it. Love Ryan Narrett, and Baptiste is definitely one to watch.

  4. I quite like all these ads. Ryan, Simon and Alex are my favourites here. I assumed Ryan was american when I first saw him, something about his ruggedness.

  5. 8 years later, Noah can’t be stopped. Repeat bookings with top clients and he still manages to find new blue chip work. There are few male icons, Noah is definitely one of them. Not only should he be on the icons list IMO, he has a strong case for #1

  6. Alex Cunha has modeled for major runways and campaigns for years. He’s by no means a “first-timer/new face.”

  7. Alex Chuna is one of the best model in the world. He’s such a nice guy! I’m so happy for him!

  8. I’ve loved Florian’s big handsome face ever since he was a model-of-week here years ago (though I can’t seem to find it when I search under his tag). So glad to see he got this. I think he’s so gorgeous.

  9. Giorgio Armani, Gucci, Versace, Emporio Armani, Salvatore ferragamo my favourite of all time.

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