Old ideas are the new black when it comes to campaigns this season. Seems as though the recession has everyone playing it safe either with a concept we’ve seen before or an idea that feels redundant.
Michael Kors sticks to his guns with the same campaign we’ve seen from him ever season. Carmen Kass, Noah Mills and the perils of international celebrity. Granted, Mario Testino‘s work is always beautiful and both Carmen and Noah are pros but wouldn’t it be nice to see something ever so slightly different? Couldn’t old school Hollywood glamour be represented in a way that doesn’t involve pseudo-paparazzi shots?
For YSL the 90s supermodel by Inez van Lamsweerde and Vinoodh Matadin theme remains intact but this time around it’s the divine Christy Turlington. As cool as Stefano Pilati’s jet black getups look on the runway they seem a little flat in these pictures. Add to this the fact that poor Christy has to prop up a giant YSL logo frame while thrusting a handbag in our faces and you’ve got the makings of something awkward. Couldn’t they have gotten someone else to hold that thing up? Was there not enough cash in the budget for an able-bodied male model?(Edited to add: apparently he’s coming later; Andres Velencoso Segura will be joining Miss Turlington).
Finally, we have Chanel by Karl Lagerfeld, with darlings Freja Beha and Heidi Mount looking positively sapphic in their “Belle Brummel” hats and gowns. The idea is quite lovely but the drab sepia tones take away from the fact that the best parts of the collection itself were brimming with color and life. At the end of the day it’s all about the clothes…
What do you think about these ads? I’m all ears.
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