On the runway Prada’s Spring/Summer mix of car motifs and couch cushion patterns veered towards camp, but in Steven Meisel‘s stunning campaign imagery the very same looks are the perfect blend of elegance and kitsch. Only the very best campaigns can make you rethink a collection, by bringing out its essence. In Meisel’s shots Ymre Stiekema, Meghan Collison, Katryn Kruger, Natasha Poly & Elise Crombez preen at a gas station on vintage hotrods whose “spiky rear fins and bodies emblazoned with flames reflect the design motifs in the collection.” Press releases aside, the girls are phenomenal, the clothes are elevated to a new threshold and the chunky necklaces from the brand new jewelry collection look like a dream.
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