Forget about seasonal dressing, pieces from the spring / summer collections are already showing up in editorials. Prada‘s menswear line is given the full treatment in i-D Magazine, with a lengthy editorial starring boy of the moment Benjamin Eidem. The dream team of Willy Vanderperre and Olivier Rizzo creates a mix of cinematic black and white images and crisp studio shots. Given the overt golf references throughout Miuccia’s S/S show a full on course themed story complete with nine irons is not far behind, but Willy would never be so literal. Vanderperre instead shoots Eidem looking elegant and sexy – floppy hats and pale blue pants be damned, the boy can bring it!
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