Campaign films have never been more popular than they are this season and Hugo Boss launches their F/W campaign for Super Black with a captivating video featuring James Rousseau. Dressed in jet black threads from the line and styled to perfection, James makes for the perfect Hugo Boss man. Directed by Kai Kienzler, with hair and makeup by Christian Eberhard, the clip is sleek, dramatic and representative of everything the Hugo Boss brand is about.

For even more check out the Hugo Boss Blog.

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