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Behind the Campaign : Lane Crawford

August 17th, 2011 Posted by Janelle comments (14)

Lane Crawford‘s fall campaign features some of China’s most well known faces shot by Mert Alas and Marcus Piggott in the season’s chicest designer pieces. Ming Xi, Liu Wen, Fei Fei Sun, Shu Pei and Xiao Wen Ju make for a stunning group, sporting bright red lips and and outfits from Alexander McQueenGivenchyCeline and Haider Ackermann. Check out these behind the campaign images for a small taste of the vibe on set and a glimpse of these beauties at work.

Be sure to watch the preview of the campaign video – set to debut on MDC in September!

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14 Comments

  1. Nik says:

    Gorgeous girls!!!

  2. Kilo says:

    God I’m so in love with Shu Pei!But the asian models shoot with red lips thing kind of dejavu.Many shoots sporting this idea

  3. cyril jordan says:

    i still wanna see other asian race not the typical chinese ones… but i can’t blame them, china is such a big country and signature brands have such big opportunity to sell and market their products by using chinese models. im still hoping to see a southeast asian face… just my opinion…

  4. anlabe says:

    Such gorgeous girls! I love this campaign, looks a bit like the Meisel editorial from a few days ago.

  5. nandos says:

    WOW STUNNING

  6. Remy says:

    I’m so proud of them

  7. AS says:

    liu’s cheekbones and lips are amazing!!!
    http://rtlabung.blogspot.com/

  8. Lawrence D. says:

    Liu is very Beautiful, and this Fashion show is “Celebration of Beauty” Beauty is attached to the people who accept it, and criticize by those who are less then beautiful.
    I Celebrate Liu and all of the Beautiful models.

  9. kitkat says:

    love it!

    kilo–it actually doesn’t look like a red lipstick based on the photo with xiao. the post photos make it look like a red lip but it looks like a orange-y coral/salmon color

  10. DooDiva says:

    Time to show Western countries that Asian market has rise and rise. Indeed, Asian fashion market definitely is on RISE.

  11. Gill says:

    Luv these girls! Liu Wen!

  12. consulia says:

    love LiuWen!

  13. elain says:

    love xiao wen ju. such an asian doll, edgy and delicate

  14. M.ia says:

    fei fei. amazing

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