Mert Alas and Marcus Piggott specialize in photography that plays with perception and their new campaign for Gucci pre-fall is no exception. An ultra luxe image of Sigrid Agren dominates the frame, but look closely and you’ll see that she’s a projection: one whose beauty is apparently blinding Lenz von Johnston, who is hiding in the background. Will the overlapping theme carry into the fall campaign, in which Miss Agren also stars – only time will tell.
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