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Versace Vision

June 17th, 2011 Posted by Janelle comments (25)

Versaces latest campaign offers a bold take on the brands iconography. We’ve come to associate Versace with all things overtly sexy, but Mert Alas and Marcus Piggott‘s F/W campaign shows a darker side with atmospheric shots starring Saskia de Brauw and Sean O’Pry. The powerful pictures have a larger than life and cinematic feel, with both models displaying graceful poise.

When asked in WWD about the change in image, Donatella offered this explanation: “For me, it is expected to have the blonde girl, the sexy girl, and this is what Versace meant recently, but I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”

Art Direction by Giovanni Bianco | Styling by Joe McKenna

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25 Comments

  1. Mango says:

    Amazing!

  2. j says:

    only complaint is the bkground

  3. ff says:

    I love this campaign, is so very versace, sexy yet powerful and modern.

  4. esteban says:

    OH MY GOD!!!, i love, love, love, versace, donnatella, knows beauty, well she is giannis sister, but she combines, sexy and femenine, witout being vulgar, amazing!!!!!!

  5. Michael says:

    Absolutely terrible….and oddly similar to the Versace 98 campaign by Steven Meisel. Hmm..

  6. D. says:

    Awesome. Both shots are beautiful. Campaign season is finally here!

  7. Rolex says:

    Love the backgrounds it’s awesome!!

  8. Nigel S. says:

    Quite possibly one of my favorite Versace campaigns ever, under Donatella. Sulfuric-Chic!

    Pitch perfect! Fresh, non-gaudy fashion.
    You get a true sense of future identity from this. A benchmark it is.

    Saskia and Sean look incredible. how fascinating that she is a full blown 30 years of age?!

    Way to go Versace. If such a level of creativity is maintained and advanced, Versace will be right where it should.

  9. Nigel S. says:

    Evident in the Versace Resrot..Versace is back with a vengeance.

  10. Devon says:

    omg i didnt even see the background hahaha. STUNNING STUNNING STUNNING. saskia is the shit.

  11. dom says:

    too much like gisele for cavalli f/w 10. but saskia looks good here, and sean is sexy as always

  12. S. says:

    love the dress !!!!

  13. Josh says:

    Versace Spring 2007 was the start of my obsession with fashion, so Doantella is a goddess in my eyes. This collection was amazing, and I am officially a Saskia fan. Oh, and Sean looks hot as always.

  14. Marty says:

    I argee with Michael a little.
    It does remind me of Sunniva and Caroly also Maggie, BUT she does look great.

  15. GP says:

    Stunning!! I want to see more. Is so not Versace but is kind of very Versace….

  16. poo says:

    Lovely. Love the yellow. Unexpected.

  17. anlabe says:

    Although Saskia looks better than normally here and she does deserve this to be only girl, I kinda wished that Daphne and Natasha were indeed in the ad too.
    Sean looks hot.

  18. dan d says:

    Sean’s got to be on the icons list soon :D !!!!!!!!!

  19. person says:

    Actually, I still think it’s sexy, but not Versace sexy. That’s great though. It’s time for something fresh from them. Saskia looks better than I’ve ever seen her.

  20. Sally says:

    Even though Saskia looks exceptionally well but I do not like this ad at all. The background is too much imo and its too photoshopped.

  21. Emilia says:

    Wow, Saskia looks great! For some reason she reminds me of Gisele in this shot.

  22. Nádia says:
  23. fernanda says:

    I really don’t see what is so special. Nothing against Saskia I like her but if this were some sexy model like Candice everyone would be bashing it. Its not the campaign ppl love its the quirky models. Supers over a certain age + sexy models are so hated by fashionistas. :(

  24. carola says:

    Totally nailed it with Saskia!! I love it, it does remind you of the old Gianni campaigns with Kristen McMenamy.

  25. carola says:

    It also reminds me of that campaign with Malgosia in a hotel room, 2002, Steven Meisel, that’s one of the best Versace campaigns I’ve ever seen.

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