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Versace Vision
June 17th, 2011 Janelle comments (25)Versace‘s latest campaign offers a bold take on the brands iconography. We’ve come to associate Versace with all things overtly sexy, but Mert Alas and Marcus Piggott‘s F/W campaign shows a darker side with atmospheric shots starring Saskia de Brauw and Sean O’Pry. The powerful pictures have a larger than life and cinematic feel, with both models displaying graceful poise.
When asked in WWD about the change in image, Donatella offered this explanation: “For me, it is expected to have the blonde girl, the sexy girl, and this is what Versace meant recently, but I thought about how in the past, when Gianni used girls like Kristen McMenamy and Stella Tennant, everyone was always saying, ‘Wow, this is not a Versace girl, she is not blonde.’ Sometimes you need to renew yourself to work better and to make a little bit of a push.”
Art Direction by Giovanni Bianco | Styling by Joe McKenna
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June 17th, 2011
at 2:50 pm
Amazing!
June 17th, 2011
at 2:53 pm
only complaint is the bkground
June 17th, 2011
at 2:57 pm
I love this campaign, is so very versace, sexy yet powerful and modern.
June 17th, 2011
at 3:02 pm
OH MY GOD!!!, i love, love, love, versace, donnatella, knows beauty, well she is giannis sister, but she combines, sexy and femenine, witout being vulgar, amazing!!!!!!
June 17th, 2011
at 3:25 pm
Absolutely terrible….and oddly similar to the Versace 98 campaign by Steven Meisel. Hmm..
June 17th, 2011
at 3:34 pm
Awesome. Both shots are beautiful. Campaign season is finally here!
June 17th, 2011
at 5:07 pm
Love the backgrounds it’s awesome!!
June 17th, 2011
at 5:12 pm
Quite possibly one of my favorite Versace campaigns ever, under Donatella. Sulfuric-Chic!
Pitch perfect! Fresh, non-gaudy fashion.
You get a true sense of future identity from this. A benchmark it is.
Saskia and Sean look incredible. how fascinating that she is a full blown 30 years of age?!
Way to go Versace. If such a level of creativity is maintained and advanced, Versace will be right where it should.
June 17th, 2011
at 5:18 pm
Evident in the Versace Resrot..Versace is back with a vengeance.
June 17th, 2011
at 5:25 pm
omg i didnt even see the background hahaha. STUNNING STUNNING STUNNING. saskia is the shit.
June 17th, 2011
at 5:55 pm
too much like gisele for cavalli f/w 10. but saskia looks good here, and sean is sexy as always
June 17th, 2011
at 7:30 pm
love the dress !!!!
June 17th, 2011
at 11:07 pm
Versace Spring 2007 was the start of my obsession with fashion, so Doantella is a goddess in my eyes. This collection was amazing, and I am officially a Saskia fan. Oh, and Sean looks hot as always.
June 18th, 2011
at 12:20 am
I argee with Michael a little.
It does remind me of Sunniva and Caroly also Maggie, BUT she does look great.
June 18th, 2011
at 2:45 am
Stunning!! I want to see more. Is so not Versace but is kind of very Versace….
June 18th, 2011
at 7:52 am
Lovely. Love the yellow. Unexpected.
June 18th, 2011
at 7:58 am
Although Saskia looks better than normally here and she does deserve this to be only girl, I kinda wished that Daphne and Natasha were indeed in the ad too.
Sean looks hot.
June 18th, 2011
at 8:58 am
Sean’s got to be on the icons list soon
!!!!!!!!!
June 18th, 2011
at 11:15 am
Actually, I still think it’s sexy, but not Versace sexy. That’s great though. It’s time for something fresh from them. Saskia looks better than I’ve ever seen her.
June 18th, 2011
at 2:25 pm
Even though Saskia looks exceptionally well but I do not like this ad at all. The background is too much imo and its too photoshopped.
June 18th, 2011
at 8:43 pm
Wow, Saskia looks great! For some reason she reminds me of Gisele in this shot.
June 19th, 2011
at 4:09 pm
Yay, Sean is back!!!
http://myfashioninsider.blogspot.com/
June 20th, 2011
at 5:32 pm
I really don’t see what is so special. Nothing against Saskia I like her but if this were some sexy model like Candice everyone would be bashing it. Its not the campaign ppl love its the quirky models. Supers over a certain age + sexy models are so hated by fashionistas.
June 21st, 2011
at 2:16 am
Totally nailed it with Saskia!! I love it, it does remind you of the old Gianni campaigns with Kristen McMenamy.
June 21st, 2011
at 2:18 am
It also reminds me of that campaign with Malgosia in a hotel room, 2002, Steven Meisel, that’s one of the best Versace campaigns I’ve ever seen.