Minimalist Mood

Some of Spring’s most compelling campaigns take a less is more approach, with a focus on the combination of great models and impeccably constructed clothes. When you’ve got Jana Kaye, Melissa Tammerijn, Julia Nobis or Erin Wasson striking regal poses in deceptively simple dresses, you really don’t need much more. The Jil Sander ads takes the trend one step further, all but erasing Daria Strokous‘ beautiful face in some of the spring shots. Willy Vanderperre is certainly on a roll this season!

Jana Knauerova by Glen Luchford for Costume National

Erin Wasson by Willy Vanderperre for Elie Saab

Daria Strokous and Yannick Abrath by Willy Vanderperre for Jil Sander | Styled by Olivier Rizzo

Melissa Tammerijn and Julia Nobis for Proenza Schouler by Willy Vanderperre

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12 Comments
  1. Versace should have been Suvi, Jana, and Ginta. Abbey Lee is so lifeless in everything she does, tbh. All of these ads are stunning, though!! Daria was a perfect choice for Jil Sander, and Melissa T. deserves a top 50 spot now(replace Barbara with her).

  2. I know, Jana is a cool girl, but not a Versace girl. If they were going for platinum blondes (Abbey, Ginta) they should have taken Kasia Struss. She would have been perfect.

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