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Campaigning
January 12th, 2011 Janelle comments (28)Campaigns. We can’t get enough of the Spring ads. Unlike previous seasons where an overarching theme repeated through several campaigns, S/S 2011 is all about individuality; whether that means smart city chic ala DKNY’s clean ads featuring Heidi Mount and Kori Richardson, or all out fantasy as in the butterfly filled, Lindsey Wixson ads for Alexander McQueen. Some campaigns keep true to the spirit of the collection – Louis Vuitton’s chinoiserie motif repeats in the Steven Meisel helmed campaign, while others go in bold new directions. Armani’s refined collection is given a styling update in the ads by Nick Knight, the addition of a turban on Elisa Sednaoui gives the look more drama.
Even the simplest campaigns seem to have different moods this season; both Valentino and Calvin Klein go for black and white purity, but Valentino’s feminine David Sims shots of Caroline Brasch Nielsen, Julia Saner and Freja Beha Erichsen, are the exact opposite of CK’s austere Mert Alas and Marcus Piggott images of Lara Stone.
Heidi Mount & Kori Richardson for DKNY
Lara Stone for Calvin Klein
Raquel Zimmermann, Freja Beha Erichsen & Kristen McMenamy for Vuitton
Elisa Sednaoui for Armani
Lindsey Wixson for Alexander McQueen
Julia Saner & Caroline Brasch Nielsen for Valentino
Also featuring: Freja Beha Erichsen
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January 12th, 2011
at 6:13 pm
love them all.
January 12th, 2011
at 6:15 pm
I love this. EVERYTHING. I love campaigns. I love fashion. Am I crazy?
January 12th, 2011
at 6:51 pm
Freja Beja in Louis Vuitton looks lethal. She beats Kristen and Raquel in that ad.
The Best Model in any Campaign.
January 12th, 2011
at 6:53 pm
Jones New York, DKNY and Calvin Klein Campaign ads are becoming the same.
The difference is just the Brand name
January 12th, 2011
at 6:53 pm
Vuitton is my first choice and then Valentino.
Lindsey Wixson doesn’t really fit McQueen at all,sorry.
January 12th, 2011
at 8:55 pm
Question: Has DNA closed?
January 13th, 2011
at 1:47 am
Julia Saner looks AMAZING in the Valentino ads. Raquel and Freja are my favorites, but the Vuitton ads (like the collection) is a little disappointing.
January 13th, 2011
at 2:07 am
Really? Lindsey for A.Mcqueen? As much as I dislike her, she is very wrong for Mcqueen….
Vuitton and Valentino is my favourite!
January 13th, 2011
at 4:13 am
LV is genius.
I don’t really get the McQueen ad, as much as I love Lyndsey W…
Lara looks too thin now, not what she was before. I’m not enjoying looking at this CK ad.
January 13th, 2011
at 6:13 am
Janelle, don’t forget! Joan also shot the Roberto cavalli campaign!! I could not be happier!!
January 13th, 2011
at 7:41 am
I just wish there’s a high fashion thingy here in the philippines’, jhjh’,
January 13th, 2011
at 8:22 am
LOVE Calvin, Valentino and McQueen! The concept of them all is great!!!
So happy to see Caroline for Valentino! totally deserved!!!
http://myfashioninsider.blogspot.com/
January 13th, 2011
at 8:57 am
FAO Janelle: Janelle, what’s going on with DNA? It’s suddenly disappeared from all references on Models.com? I knew they were moving offices, but have they closed altogether? I know there have been major ruptions at Major, is DNA another casualty of the ever-changing NY model scene, it should be unlikely as DNA is such a powerhouse, but look at IMG mens, Women/Supreme, it can happen. Any info would be greatly appreciated.
January 13th, 2011
at 10:39 am
Love Calvin!
January 13th, 2011
at 10:41 am
the DKNY ad campaign is quite elegant. Nice
http://www.thingsilike-rotex.blogspot.com
January 13th, 2011
at 11:10 am
If the Alexander McQueen brand wants to be accessible and appealing to younger crowds, I think they can’t find a more better model than Lynds….
What do you think?
January 13th, 2011
at 11:15 am
Freja is an excellent model but the Louis Vuitton as is cheesy.
The colors are horrific. And Raquel looks like a Drag queen. Kristen doesn’t have that Kristen Mcmenamy look, and Freja looks a bit like Ranya.
January 13th, 2011
at 12:44 pm
DKNY & Armani are a bit of a bore.
I generally do not like Lindsey, but I think she’s great for this particular McQueen campaign.
fashionfittingroom.blogspot.com
January 13th, 2011
at 1:11 pm
DKNY is amazing. Heidi looks so good.
Love Calvin, love Lara.
Valentino is also nice.
Armani is a disappointment, due to the model choice.
I love Jil Sander with Daria Strokous too.
January 13th, 2011
at 1:35 pm
IS IT EVEN POSSIBLE THAT LARA S GETTIN MORE BEAUTIFUL ?
January 13th, 2011
at 2:06 pm
Lara Stone for Calvin Klein is just gorgeous . Valentino campaign is great .I also love anything that Heidi Mount does aswell
January 13th, 2011
at 3:55 pm
Freja again, again and again. Tired of seeing her everywhere.
Caroline is gorgeous at Valentino.
January 13th, 2011
at 5:07 pm
louis vuitton rocksss my world, this ad is amazing.
January 13th, 2011
at 6:10 pm
Love the new LV campaign…
http://www.RCVWphoto.com
January 14th, 2011
at 12:10 pm
@Sam, DNA will be back up on the site soon. Don’t worry they are not in any danger of closing and are still one of the powerhouse agencies
January 16th, 2011
at 4:53 am
the valentino image on left is nice, Valentino is amazing
January 17th, 2011
at 10:08 am
Cheers Janelle!
March 5th, 2012
at 9:23 am
good