January 12th, 2011 Posted by Janelle comments (28)

Campaigns. We can’t get enough of the Spring ads. Unlike previous seasons where an overarching theme repeated through several campaigns, S/S 2011 is all about individuality; whether that means smart city chic ala DKNY’s clean ads featuring Heidi Mount and Kori Richardson, or all out fantasy as in the butterfly filled, Lindsey Wixson ads for Alexander McQueen. Some campaigns keep true to the spirit of the collection – Louis Vuitton’s chinoiserie motif repeats in the Steven Meisel helmed campaign, while others go in bold new directions. Armani’s refined collection is given a styling update in the ads by Nick Knight, the addition of a turban on Elisa Sednaoui gives the look more drama.

Even the simplest campaigns seem to have different moods this season; both Valentino and Calvin Klein go for black and white purity, but Valentino’s feminine David Sims shots of Caroline Brasch Nielsen, Julia Saner and Freja Beha Erichsen, are the exact opposite of CK’s austere Mert Alas and Marcus Piggott images of Lara Stone.

Heidi Mount & Kori Richardson for DKNY

Lara Stone for Calvin Klein

Raquel Zimmermann, Freja Beha Erichsen & Kristen McMenamy for Vuitton

Elisa Sednaoui
for Armani

Lindsey Wixson for Alexander McQueen

Julia Saner & Caroline Brasch Nielsen for Valentino
Also featuring: Freja Beha Erichsen

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  1. Beauty Is Diverse says:

    love them all.

  2. Veljko Gavrilovic says:

    I love this. EVERYTHING. I love campaigns. I love fashion. Am I crazy?

  3. peterModelObsessed says:

    Freja Beja in Louis Vuitton looks lethal. She beats Kristen and Raquel in that ad.

    The Best Model in any Campaign.

  4. peterModelObsessed says:

    Jones New York, DKNY and Calvin Klein Campaign ads are becoming the same.

    The difference is just the Brand name

  5. GP says:

    Vuitton is my first choice and then Valentino.
    Lindsey Wixson doesn’t really fit McQueen at all,sorry.

  6. Sam W says:

    Question: Has DNA closed?

  7. D. says:

    Julia Saner looks AMAZING in the Valentino ads. Raquel and Freja are my favorites, but the Vuitton ads (like the collection) is a little disappointing.

  8. Sally says:

    Really? Lindsey for A.Mcqueen? As much as I dislike her, she is very wrong for Mcqueen….

    Vuitton and Valentino is my favourite!

  9. carola says:

    LV is genius.

    I don’t really get the McQueen ad, as much as I love Lyndsey W…

    Lara looks too thin now, not what she was before. I’m not enjoying looking at this CK ad.

  10. Phil says:

    Janelle, don’t forget! Joan also shot the Roberto cavalli campaign!! I could not be happier!!

  11. Gener Burgos says:

    I just wish there’s a high fashion thingy here in the philippines’, jhjh’,

  12. Nádia says:

    LOVE Calvin, Valentino and McQueen! The concept of them all is great!!!

    So happy to see Caroline for Valentino! totally deserved!!!

  13. Sam W says:

    FAO Janelle: Janelle, what’s going on with DNA? It’s suddenly disappeared from all references on I knew they were moving offices, but have they closed altogether? I know there have been major ruptions at Major, is DNA another casualty of the ever-changing NY model scene, it should be unlikely as DNA is such a powerhouse, but look at IMG mens, Women/Supreme, it can happen. Any info would be greatly appreciated.

  14. Robert says:

    Love Calvin!

  15. Things I Like says:

    the DKNY ad campaign is quite elegant. Nice

  16. PeterModelObsessed says:

    If the Alexander McQueen brand wants to be accessible and appealing to younger crowds, I think they can’t find a more better model than Lynds….

    What do you think?

  17. PeterModelObsessed says:

    Freja is an excellent model but the Louis Vuitton as is cheesy.

    The colors are horrific. And Raquel looks like a Drag queen. Kristen doesn’t have that Kristen Mcmenamy look, and Freja looks a bit like Ranya.

  18. MissBnicole says:

    DKNY & Armani are a bit of a bore.

    I generally do not like Lindsey, but I think she’s great for this particular McQueen campaign.

  19. anlabe says:

    DKNY is amazing. Heidi looks so good.
    Love Calvin, love Lara.
    Valentino is also nice.
    Armani is a disappointment, due to the model choice.

    I love Jil Sander with Daria Strokous too.

  20. trumancapote says:


  21. Joe says:

    Lara Stone for Calvin Klein is just gorgeous . Valentino campaign is great .I also love anything that Heidi Mount does aswell

  22. Podestá says:

    Freja again, again and again. Tired of seeing her everywhere.

    Caroline is gorgeous at Valentino.

  23. tastetherainbow says:

    louis vuitton rocksss my world, this ad is amazing.

  24. RCVW says:

    Love the new LV campaign…

  25. Janelle says:

    @Sam, DNA will be back up on the site soon. Don’t worry they are not in any danger of closing and are still one of the powerhouse agencies 🙂

  26. Hollywood Sentinel says:

    the valentino image on left is nice, Valentino is amazing

  27. Sam W says:

    Cheers Janelle!

  28. 任欣 says:


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