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Musings of A Muse
December 22nd, 2010 Janelle comments (43)Inez van Lamsweerde and Vinoodh Matadin‘s campaigns for YSL have always utilized the industry’s best models to create iconic imagery. Who can forget those great shots of Claudia Schiffer posing in front of the Hollywood sign, or Naomi Campbell looking luxe in those sequined harem pants back in F/W 08? The brand has always been smart about combining the right model and setting and this season’s ads are no exception. After seasons of supers, the fresh faced Arizona Muse takes the reigns and looks incredible as she lounges in Marrakech.
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December 22nd, 2010
at 12:35 pm
This is amazing. Definately the best campaign i’ve seen so far.
And Arizona is the next superstar. She has Prada this season, and now YSL after Daria Werbowy, Natalia Vodianova and all other supers. That is one HUGE achievement.
December 22nd, 2010
at 12:51 pm
More images are surfaced on tfs. Stunning.
December 22nd, 2010
at 1:14 pm
fresh airrr i LOOVEEE ARIZONA MUSE, LOOKING FORWARD TO SEE THE NEW PRADA AD AND MANY MORE ADS WITH THIS AMAZING PERSON!!!
December 22nd, 2010
at 1:18 pm
A breath of fresh air. Arizona looks amazing. Strictly stunning.
December 22nd, 2010
at 1:27 pm
Simply gorgeous.
December 22nd, 2010
at 1:59 pm
WOOWWWWWW! STUNNING! thats what u get when u use a muse
December 22nd, 2010
at 2:02 pm
This is a boring ad for YSL and the model is plain too ….Gees fashion Ads are becomming boring and lame since the main designers pass away.There is no sense of creativity that YSL use to have:( so SAD.
December 22nd, 2010
at 2:20 pm
She’s Stunning!!!
December 22nd, 2010
at 2:35 pm
How can I possible know that the set of the campaign is MARRAKECH???
It could be anywhere!!!!
December 22nd, 2010
at 2:55 pm
More info regarding the location from WWD:
Stefano Pilati had model Arizona Muse pose in the gardens of Bled Roknine, a Thirties-style villa in Marrakech, for photographers Inez van Lamsweerde and Vinoodh Matadin.
Of course they could say that they shot it in Kansas City, but Marrakech is much more exciting
Plus these are only the first few ads so the others may show off more of the beautiful location.
December 22nd, 2010
at 3:08 pm
Absolutely beautiful!
December 22nd, 2010
at 3:09 pm
I really like this ad. Fresh, simple and great outfits.
And for those wanting crazy, exciting ads. I don’t think companies can afford to do those in an economic time like this. Fashion can still be fantasy but it still needs to be rooted in something real. The images still demand great models, looking luxe. But the focus needs to be the clothes so that people will buy said clothes and the companies won’t go under.
One comment above said there is no creativity at YSL. The comment was directed at the model and the picture, with no word about the amazing, well cut and unique clothes the model is wearing. That is where the creativity lies.
The era of the supermodel died out because designers wanted the focus to be the clothes not the girls, I feel this is somewhat the same. Campaigns can still be artistic but the focus should be the clothes. And don’t get me wrong, I still love a high art fashion photo. But I understand why campaigns are more simple.
Am I just ranting now?
December 22nd, 2010
at 3:33 pm
Arizona Muse is overrated.
December 22nd, 2010
at 3:52 pm
LOVE. my new fave model!
December 22nd, 2010
at 4:04 pm
I Really Like Them YSL Is Ads Are Always Beautiful
http://wolffromrussia.blogspot.com/
December 22nd, 2010
at 4:12 pm
Wow. Did not see this one coming. The images are so fresh though. This is better than the past two seasons actually.
December 22nd, 2010
at 4:19 pm
Oh it’s stunning now this is a AD !
was so ready to see Daria Werbowy or even Miranda Kerr for crying out loud, so happy its her shes amazing. She’s going to be ranked in no time.
December 22nd, 2010
at 4:22 pm
I like Arizona Muse but I prefer last season with Daria .
December 22nd, 2010
at 4:41 pm
THIS IS WHERE FASHION NEEDS TO GO,USING MODELS THAT ARE ADULTS INSTEAD OF KIDS….MS. MUSE IS SOPHISTICATED,SEXY,AND STUNNINGLY BEAUTIFUL IN THIS YSL AD.THIS IS A REAL WOMAN AND A MOTHER POEOPLE..FASHION WORLD TAKE SOME NOTES! BRAVO!!
December 22nd, 2010
at 5:11 pm
@ Marty, indeed, better be ranked soon haha. YSL and Prada in your first season. Wow, impressive.
December 22nd, 2010
at 9:03 pm
It’s the best SS 11 campaign so far, and it probably will be one of the best ones, period.
December 22nd, 2010
at 10:57 pm
Beautiful and ladylike.
December 23rd, 2010
at 8:58 am
@person NO WAY IN HELL THESE PHOTOS WOULD BE THE BEST CAMPAIGN IN S/S 2011. GIVENCHY IS KICKING ASS RIGHT NOW!!!
December 23rd, 2010
at 9:09 am
I think the model is boring. I hate her face in that first picture. YSL can we do this again so I have a reason to go out and try and get a manifesto? please? thanks.
December 23rd, 2010
at 9:37 am
yeah!she’s gorgeous !I’d love to say!
December 23rd, 2010
at 12:06 pm
she is pretty but I would never decipher her look in a sea of models. This is a nice pretty campaign, little boring though. somehow reminds me of Valentina Z and MCB mix.
December 23rd, 2010
at 12:13 pm
beautifull!! this campaing is so stunning, so fabulous!!
December 23rd, 2010
at 6:21 pm
I preferred the YSL campaigns of the past. Kate, Naomi, Natalia, Daria, they brought something to YSL, that I find lacking here.
December 23rd, 2010
at 6:39 pm
She reminds me of Mariacarla B. …
December 24th, 2010
at 5:08 am
Arizona is so elegant and sophisticated here, she looks like a countess on a Marakkech expedition.
The first picture looks like an architecture, and Muse pulled it off.
BTW, they could have shot this in Tucson or Palm Springs and get the same vibe, where they can save money on top of it. Didn’t Daria’s shots just of her walking down the stairs?
December 24th, 2010
at 7:02 am
One of the best ad for S/S 2011, Arizona looks amazing.
http://williscrazy.blogspot.com
December 24th, 2010
at 7:57 am
The concept is kind of boring, but the choice of the model is fresh.
December 24th, 2010
at 8:06 am
Yes she looks a bit similar to Msriacarla, and these are cool photos. I must say that Naomi’s campaign was the best for me though; the fact that it was her, her modelling anf the vintage style photos.
http://www.thingsilike-rotex.blogspot.com
December 24th, 2010
at 9:41 am
just makes me think of real glamor , travel.. the exotics, snakes charmers optional. great work.
December 24th, 2010
at 11:36 am
I love it!!! Perfect!
Merry Christmas!!!
http://thesingular.blogspot.com
http://ftourist.blogspot.com
December 24th, 2010
at 12:33 pm
Love it when models.com catches the new comers first.
An almost up and coming photographer: http://fsudk.blogspot.com/!!
December 24th, 2010
at 2:51 pm
love it <3!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
http://phtalomoda.blogspot.com
December 27th, 2010
at 12:01 pm
Loving Arizona! She was so nice when I ran into her at the BCBG offices. It’s incredible how she’s just exploded!! Nice campaign. The best of S/S 2011? Not by a land slide but still a decent effort.
http://calvinshow.blogspot.com
December 27th, 2010
at 1:17 pm
It’s interesting that the location wasn’t in the Jardin Majorelle, YSL’s former home in Marrakech. Perhaps the predominantly blue/yellow theme of the garden hardscapes would’ve clashed with the collection.
December 28th, 2010
at 10:59 am
Really feminine! I like it!
December 29th, 2010
at 3:57 am
real nice model here, good look
December 29th, 2010
at 8:47 pm
yeah arizona is pretty, but i just dont see why she has become so huge this season
January 1st, 2011
at 4:41 pm
Arizona Muse has the making of the Next Best Thing. I guess, to all who don’t like her, Deal with it!