The Biz : Theyskens at Theory

October 25th, 2010 Posted by Janelle comments (10)

Olivier Theyskens just landed a new gig; the innovative designer takes over as artistic director for Theory. Fashion fanatics have been anticipating Theyskens’ Spring 2011 capsule collection for months, but now he’s set to bring his romantic aesthetic to the entire brand. What will his newly affordable vision look like? You’ll have to wait until Fall 2011 to see. | WWD

Fresh off the heels of their 10 year anniversary, Style.com announces a move from Conde Nast to Fairchild Fashion Group – does this explain the launch of ultrachic rival site Vogue.com? | Wall Street Journal

Changes keep coming to W, new creative director Jody Quon is leaving after only six months. Insiders claim a “clash with staffers” but Stefano Tonchi says it simply wasn’t the the best match. | WWD

Gucci, Fendi and Stella McCartney add luxurious kiddie lines to their repertoire, first sign of recession growth or just plain ol’ tacky? | NY Times

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10 Comments

  1. michael says:

    I think Olivier Theyskens must be the most beautiful designer, male or female.

  2. charlotte says:

    So will Theyskens be artistic director over the men’s line as well?

    And Gucci is associated with power & sex so much, I can’t imagine little tots strolling around in their Gucci.. sounds tacky. Stella McCartney on the other hand sounds just fine.. she has always had such a youthful aesthetic/marketing approach, it doesn’t seem like such a stretch.

  3. Josh says:

    I hope Olivier Theyskens becomes the next Marc or Karl. They both have three lines, and his can be Theory, Olivier Theyskens, and Lanvin(if Alber goes to Chanel). He is so creative, and right now we desperately need creativity!!!

  4. Nicolas says:

    It’s like D&G for tikes. Quite ridiculous. Cute clothes, but ridiculous concept. Leave the chic expensive kid’s clothing to Baby Gap, guys.

    I just don’t see any sense in buying anything over $500 for a child that will grow within that year of purchase. Children like to play and get dirty. Not a wise investment.

  5. Not on the guest list says:

    I’m sorry but what is Theory?? it’s like H&M??

  6. Janelle says:

    Not on the guest list, you can find out more about Theory here http://en.wikipedia.org/wiki/Theory_(clothing_retailer) it isn’t like H&M, it is a bit more upscale than that. Still it is much more affordable than anything Olivier has done previously.

  7. PeterModelObsessed says:

    Michael:

    I thought Prabal is the most beautiful and hottest looking designer…. plus he has the charm, that Oliver lacks……

    in order to be a Superstar Celebrity Designer (think Marc

  8. PeterModelObsessed says:

    Jacobs and Tom Ford) you have to have a Talent, drive, sex appeal of the knowledge of it, and lots of Charm to succeed!

    Prabal has everything….

  9. Homme says:

    @PterModelObsessedMichael

    You’re kidding….

  10. Josh says:

    Olivier has more talent in his thumb than Prabal has

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