A La Ferme

Carine Roitfeld‘s recent CNN videos garnered much interest internationally but one of our favorite highlights was to see the editorial process live and featured in print in the current April Vogue Paris. While many magazines are debuting “behind the scenes” features, it is rare to have one of the calibre of Vogue Paris and to actually have the editor in chief and a photographer of the status of Patrick Demarchelier explaining how a concept evolves. With Dutch beauty Ymre Stiekema , the video (featured here) shows the work it takes to achieve the final shots. Shot at an agricultural show, the shoot’s goal is to contrast the haute couture clothes with the classic French farm animals. Ymre shows why she’s a current choice among the industry’s top lensmen, gamely breaking an egg, holding a reluctant rooster and emoting the proper placid expressions for the bucolic atmosphere. Our fave moment? When Carine says “We made a casting between the different cows and different lambs, the casting of animals is not easy.” We say the fact that you did is why we adore you Carine!

 

Ymre breaking the egg with the reluctant rooster

 

Ymre by Patrick Demarchelier for Vogue Paris April 09

Patrick and Carine on set

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13 Comments
  1. french vogue s one of th ebest magazine ever but Demarcehlier s not Avedon…thaere s not any kind of feeling in those images….the cow s more espressive than the model…

  2. thez are boring. Not quite ugly but not beautiful either. The most interesting thing to me is the splashing water in the first picture. Yawn

  3. reminds me too much of the story with Natasha and the ox (was it Natasha?). So uninspired – but what can you expect of PeDem. It’s like Carine has to use him because he’s under contract, so she tosses him the safest stories – and he blows them anyway

  4. “french vogue s one of th ebest magazine ever but Demarcehlier s not Avedon…thaere s not any kind of feeling in those images….the cow s more espressive than the model…”

    Is that the inexperienced farm animal’s fault or the inexperienced model? Or is this precisely the look that was asked of the model of Demarchelier and Roitfield? I’m going for the latter.

    My impression is that Demarchelier and Roitfield were going for a vintage look. In earlier days, it was rare to see people smiling in photos. In this type of setting with those clothes and the farm animals, having Ymre Stiekema give more than a hint of a smile or give a more glamourous pose – or even adding color would have turned this editorial into something more comical or satirical.

  5. OK, I was wondering what this reminded me of – Italian Vogue with Toni & Co, Meisel’s Shaker story

  6. yeah this is lovely… like the old souvenir postcards of paris/ istanbul etc…

    now this is vintage fashion!

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