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August 11th, 2010 Janelle comments (40)Proenza Schouler has been an editorial favorite for years, but only now have design duo Lazaro Hernandez and Jack McCollough released a full fledged advertising campaign. Proenza’s gritty and dark ads by Daniel Jackson are completely in line with the feel of the fall collection and they feature the season’s coolest girls, Kirby Kenny, Ann Kenny and Tati Cotliar.
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August 11th, 2010
at 11:45 am
Yay! The second photo is to die for!
August 11th, 2010
at 12:10 pm
it just looks like a lookbook to me.
but great cloth and great styling.
http://williscrazy.blogspot.com
August 11th, 2010
at 12:24 pm
omg, her waist!
August 11th, 2010
at 12:24 pm
I like it.. it simple and the girls look really great
August 11th, 2010
at 12:25 pm
Usually I love Dan’s work, but this is sloppy considering his usual lighting perfection.
August 11th, 2010
at 12:32 pm
I love this!!!
Yey for their first camapaign!
August 11th, 2010
at 1:00 pm
for there first campaign i think its REALLY WEAK. REALLY. I have no understanding of the brand based on this… looks like a models first test shoot. Jus sayin…
August 11th, 2010
at 1:00 pm
Ann’s shot is great!
August 11th, 2010
at 1:04 pm
TATI is a Goddess – Stephanie Seymour + Krsiten Mc Mennany = TATI
August 11th, 2010
at 1:11 pm
No, it’s their second. They shot for Benneton as well.
August 11th, 2010
at 1:15 pm
Could not be more excited over the use of Ann and Kirby. I really hope Kirby reaches her sister’s status of work, but both of them are so fantastic.
August 11th, 2010
at 1:38 pm
That is some hardcore photoshopping on the first image: they made it look like Ann has practically no waist at all. Awful.
August 11th, 2010
at 2:26 pm
I like this shoot!
http://www.fusionofeffects.com
August 11th, 2010
at 2:47 pm
I do not understand the fascination with any of the three of these girls…YAWN!!!
August 11th, 2010
at 3:42 pm
kirby’s shot is so so so good. so good.
August 11th, 2010
at 3:48 pm
love the last two, blonde would have looked better with that exact pose in the first
August 11th, 2010
at 4:27 pm
woah. where is Ann’s waist? i would have liked to see what their ads would look like for some of their past collections too.
August 11th, 2010
at 4:27 pm
I like this shoot. I think is not something surprising but is really good
http://fashiondraft.wordpress.com/
August 11th, 2010
at 6:26 pm
This works because it’s just so unusual.
This will do exactly what is intended to do.
The campaign is sure to sell the brand aesthetic whilst the showroom shelves will need constant replinishing in the speedy process. It is simple yet a very high impact campaign, much like they used to be before all of the current oversaturation. Well done!
I want the jeans that Tati is wearing oh so well. See? It’s already begun!
August 11th, 2010
at 6:43 pm
I don’t think Kirbys shot does her justice
August 11th, 2010
at 6:56 pm
Would have preferred just to see Ann, Kirby, then a shot of the two together would be nice.
Prefer Ann over Kirby but Kirby’s shot is my favorite
August 11th, 2010
at 7:22 pm
Ann is such a great model.. Tati is so versatile too, this girl can do any type of campaign. I think the problem with Kirby is that most of the time they don’t know how to photograph her, so she comes out looking bland and boring.. let Meisel book her for a day or two and see what happens!
August 11th, 2010
at 8:12 pm
amazing, is it her?
http://www.oskarcecere.com/set.php?s=9
August 11th, 2010
at 8:17 pm
Great to this new campaign! Not sure about the first pic though — the attention is drawn to that unusual tiny (overphotoshopped?) waist which could either be perceived as impressive…or disturbing.
August 11th, 2010
at 8:17 pm
omg tati is fucking great ……i love her style ….and she can do everything ….is the girl of the year ….i cant wait for spring summer .she is the best
August 11th, 2010
at 8:20 pm
it seems that is actually ann’s natural waste. Her contorted position makes it seem otherwise
August 12th, 2010
at 6:33 am
Love these girls. Hate these ads.
They look so messy, like a bad test shoot. And Ann’s waist is almost as thin as her arm.
Sad because they are 3 of my fav girls right now.
August 12th, 2010
at 1:00 pm
As much as i love a good set of twins, I’m not in love with their looks.
August 12th, 2010
at 1:16 pm
Not a big fan. The ads look a little DKNY’ish with “It” Models.
August 12th, 2010
at 1:53 pm
Not bad for a start, Tati rocks
August 12th, 2010
at 1:58 pm
DISAPPOINTED!!!!!!!!!!!!!!!! love the girls the ads
((((((((
August 12th, 2010
at 2:37 pm
Can someone explain why Tati is so special? I really don’t understand it.
August 12th, 2010
at 2:47 pm
I really like this campaign. Good choice of models too.
August 12th, 2010
at 3:29 pm
Hummmm….
http://www.thesingular.net
http://www.ftourist.com
August 12th, 2010
at 4:04 pm
awkward poses and odd look, in terms of composition, this lacks
August 12th, 2010
at 5:28 pm
@ Anne D. Nope, Tati is unexplainable, unpredictable, unbelievable… just live with it.
August 12th, 2010
at 7:45 pm
tati is a star …no more to said
August 12th, 2010
at 11:28 pm
@littlebird I don’t think it is photoshopped particularly to make her waist small. Look at her legs and arms. I think she is already very thin, the profile of her hips is showing, with her legs spread out, and her top is twisted toward you, which gives the appearance of great contrast between her hips and her chest. If you are thin, try it in the mirror. I think this is a rather obvious pose that many people are aware of.
August 15th, 2010
at 11:07 pm
Cool!
http://www.youtube.com/user/eatapicture
August 17th, 2010
at 6:44 pm
ann kenny is more sucessful but kirby had the best photo!