Ryan’s Hope
February 3rd, 2009 Janelle comments (8)
Admit it, campaigns can get a little boring every now and then. The same stock poses, settings, concepts - things can seem slightly redundant which is precisely why a fresh view stands out so much. Ryan McGinley is known for his photographic work as an artist but he has been steadily increasing his presence on the fashion scene. For Stella McCartney’s S/S campaign McGinley creates a fantastical water colored world featuring Kate Moss. McGinley himself is no stranger to the campaign scene, he’s also doing duty as this season’s Marc Jacobs face.
Kate Moss for Stella McCartney S/S 09. Ph: Ryan McGinley, watercolors by Dinos Chapman (art direction by Chris Simmonds/Partner and Partner)

Ryan McGinley by Juergen Teller
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February 3rd, 2009
at 2:07 pm
sad to say but the pic of him s much better than ths pix he takes…)))
February 3rd, 2009
at 5:13 pm
kate!!! wow.
February 3rd, 2009
at 6:08 pm
The combi of Ryan Mccginley’s transitoriness and Stella McCartney’s softness are Nice. I like this campaign.
February 3rd, 2009
at 11:56 pm
i love this!!!! Stella ad looks amazing!
February 4th, 2009
at 9:38 pm
I also agree his photo is better than Kate’s. She usually is much more natural in her shots but this is posey/repetitive. I like the watercolors but that’s it.
February 5th, 2009
at 2:08 am
not bad, kinda like it.
February 8th, 2009
at 10:09 am
the macartney ad is totally a m/m ripoff. amazing she god rid of them to do such a blatant copy. mcginley is overated and sold out. i mean he was already in a gap ad. yuk
May 2nd, 2009
at 5:51 pm
The fact that Ryan Mcginley shot the Stella ad is extremely disappointing.
His photography requires little to no effort on his part.
I guess that makes sense for this ad though, seeing that over half of the ad is super-imposed with illustration.
Just another way Ryan McGinley has passed off his lazy snapshots as art.