Ellen von Unwerth‘s work offers a distinctly sexual and playful version of fashion and beauty photography. In addition to her career as fashion photographer, filmmaker, and video director, her work has been collected in numerous books and two photo-novellas. Von Unwerth’s first book, Snaps, was published in 1994 followed by Wicked (1998), Couples (1999) and Omahyra & Boyd (2005). Her photo-novella Revenge was published in 2003 accompanied by exhibitions in New York, Paris, Amsterdam, Hamburg and Moscow. Her photographs have been widely exhibited internationally including in Archaeology of Elegance (2001-2), and Fashioning Fiction, exhibited at MoMA/Queens in 2004.
After a decade as a fashion model, von Unwerth brought a first hand knowledge of the kinetic energy of fashion photo shoots to the creation of her own photographs. Her sensual campaigns for Guess? in the early 1990s launched von Unwerth’s commercial career, and subsequently she has created campaigns for Victoria’s Secret, Banana Republic, Tommy Hilfiger, Baccarat, Bebe, MoÃ«t & Chandon, Veuve Cliquot, H&M, Diesel, Chanel, Miu Miu and Blumarine as well as a series of publicity advertisements for HBO’s Sex and the City. Von Unwerth has also ventured into directing short films for Azzedine AlaÃ¯a and Katherine Hamnett, music videos for artists such as Duran Duran and commercials for Clinique, Revlon, Victoria’s Secret, Cacharel & Baccardi.